Head of Product Marketing - Spark team

The Spark Mail app has proven to be an exceptional product, consistently delivering an intuitive and powerful email experience.

It is one of our flagship products, redefining the email experience for both individual users and teams. It is widely recognized as the best email client for iOS, Android, MacOS, and Windows, receiving top ratings from Apple and earning the admiration of millions of users worldwide.

As a Head of Product Marketing, you will take ownership of leading our onboarding and activation marketing efforts, working to drive further growth. Our product, already well-known in the highly utilized email space, has over 15 million users and numerous innovations. Now, it's time to make an impact on how people work, guiding them towards happier and more productive lives. This role offers the opportunity to compete with giants like Apple, Google, and Microsoft in a field as crucial as email.

What will you do in this role:

• Refine Sparks’s value proposition and positioning. Contribute to the development of the value proposition, positioning, and messaging informed by user research, market insights, and business model. This should include recommendations for product enhancements, optimization, and the product pricing strategy.
• Own the conversion and activation journeys for all user segments, platforms, and regions. Work closely with the Lifecycle, Customer Support, Customer Insights, and Product teams to define user segments and journeys. Use best practices to create an optimization roadmap across all touchpoints and own the conversion KPIs.
• Run pricing and paywall tests. Create a roadmap of tests for improving the performance of both pricing and paywalls in all segments, platforms, and regions. Work closely with the Product, CVM, and Customer Insights team to use best practice techniques to ensure we convert, activate, retain, and reactivate users at the key moment of purchase to grow user lifetimes and lifetime values.
• Be a subject matter expert. Identify user needs by deeply understanding our target customers and how our product delivers customer value. Be an expert in our competitive and market landscape, and ensure that our product and marketing evolve to harness new opportunities.
• Support new product launches. Work closely with a range of cross-functional teams to manage onboarding and conversion for all new product launch projects.
• Drive growth. Own the onboarding, optimization, and conversion roadmap. Develop a clear understanding of the value exchange dynamics of the product. Work with a cross-functional team in the identification and subsequent unlocking of growth levers through rapid, data-driven experimentation.
  
  

About you: 

• Experience marketing B2C products for at least 8+ years. You have extensive experience working with applications, which is an absolute must-have for this role.
• Experience launching new and innovative digital products, features, & services. We have ambitious goals and aspirations, and you will be a key driver in improving our customers’ lives for the better
• Storytelling. We are looking for someone who can craft everything from messaging pillars to a press release, weaving together key elements for a powerful narrative that distinguishes Spark from the rest.
• The desire for quality is built-in. You can distinguish between great, good, and mediocre design. You will set up and maintain a quality bar for everything we produce.
• Results-oriented. You should be driven and capable of digging into our numbers, and recommending or executing the necessary actions to push forward the business regardless of obstacles.
• Marketing Expertise. You should have deep knowledge of revenue levers and optimization techniques, and have a track record of success in digitally product-led organizations.
• Insights-informed and data-driven approach. You get hands-on with data and insights and pair that with your passion for outcomes to generate balanced and thoughtful hypotheses for 
• Customer-focused mindset. You have a deep empathy for users and are driven to make an impact in their lives.
• Values-based leadership. Our teams span the globe and, in recent years, have had to deal with everything from a pandemic to war. You are comfortable working within and leading virtual teams of colleagues around the world to serve a global audience.

Would be a plus: 

• Subscription revenue model expertise
• MBA from a top tier university