Integrated Marketing Manager

Job Description

Where you’ll work: US  (remote)

Marketing at GoTo  

GoTo is actively searching for an Integrated Marketing Manager to join our organization. In this role, you will be responsible for designing and executing fully integrated campaigns to drive eComm bookings for Grasshopper, our virtual business phone solution for small business owners. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization.    

Your Day to Day     

As an Integrated Marketing Manager, you will:  

• Drive content strategy and roadmap: Work closely with SEO team to build content strategy based on gaps within Grasshopper's go-to-market. Leverage AI tool to develop engaging and relevant marketing content such (blogs, customer testimonials) that are consistent with GH brand message and values, to improve SEO performance. Work closely with the Customer Acquisition team and agency to develop creatives and align on testing strategy and tracking. 

• Developing and executing integrated marketing plans: Creating comprehensive marketing plans that encompass tried and true digital with emerging marketing channels for testing. Define new campaign strategies, including the goal, audience, message, content, channel mix, budget, and key performance indicators (KPIs) for each campaign.  

• Driving brand consistency: Ensure all marketing efforts across external resources are cohesive and adhere to our new brand guidelines. Maintain a strong brand identity across various touchpoints such as paid creatives, review sites, communities, and social pages, guaranteeing a consistent and compelling brand experience for our customers. 

• Collaborating cross-functionally: Working closely with customer acquisition, B+C, analyst, SEO to bring campaigns to live. Foster a collaborative environment, leveraging the expertise of team members to deliver integrated and impactful marketing initiatives. 

• Analyzing campaign performance: Work closely with operational analyst to dive into weekly performance to understand how we're pacing vs. plan, and strategize tests based on gaps. Have a data-driven approach to measure effectiveness of marketing campaigns. Communicate performance with marketing stakeholders, providing recommendations for optimization and future tests. 

• Marketo and Pendo experience a plus, general knowledge of platform functionality to dive into set-up QA and assist troubleshooting any potential data piping and/or accuracy.  

Who We’re Looking For: 

• Growth mentality 

• Hacker, someone who will jump in 

• Action-Oriented 

• Data-driven 

• GRIT 

What We’re Looking For  

As the Integrated Campaign Manager, your background will look like:  

• 3-4+ years general marketing experience with emphasis in Demand Generation, or Integrated Marketing 

• Strong understanding of campaign strategy, content development, journey mapping, budgeting, and measurement 

• Experience driving growth to achieve quarterly targets  

• Understanding of Marketo and/or Pendo a plus 

• Exceptional communication skills (interpersonal, written & verbal)  

• Detail oriented & process driven while also being able to think creatively to solve problems  

At GoTo, authenticity and inclusive culture are key to our thriving workplace, where diverse perspectives drive innovation and growth. Our team of GoGetters is passionate about learning, exploring, and working together to achieve success while staying committed to delivering exceptional experiences for our customers. We take pride in supporting our employees with comprehensive benefits, wellness programs, and global opportunities for professional and personal development. By maintaining an inclusive environment, we empower our teams to do their best work, make a meaningful impact, and grow their career. Learn more. 

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.