We are seeking a dynamic and strategic Digital Strategist to lead clients through the design, implementation, and adoption of agile marketing operating models. This role is pivotal in enabling marketing organizations to unlock growth, improve performance, and accelerate digital transformation by applying agile principles to organizational structures, ways of working, and capability building.
*This role can be located almost anywhere in the U.S.
Key Responsibilities:
Agile Marketing Transformation: Design and implement agile operating models tailored to marketing organizations, focusing on breaking down silos, improving collaboration, and fostering test-and-scale cultures.
Client Advisory & Strategy Development: Partner with CMOs and marketing leadership to co-create holistic and scalable marketing operating model frameworks.
Capability Building & Training: Facilitate training and capability-building workshops to embed agile marketing practices, analytics-based planning processes, and decision-making models.
Cross-functional Collaboration Enablement: Enable the setup of cross-functional, co-located (or virtually integrated) agile teams by aligning structures, governance, and performance incentives.
Technology & Martech Integration: Guide marketing teams on martech stack optimization, data integration, and AI/gen AI enablement to support personalization, automation, and customer journey mapping.
Performance & Measurement: Establish KPIs and guardrails for marketing performance and dynamically adjust client operating models based on data and performance insights.
Change Management: Lead organizations through cultural transformation, fostering agility, ownership, and innovation mindsets.
Skills and Qualifications:
Preferred Qualifications:
Primary Location City/State:
Homebased - Conway, ArkansasAdditional Locations (if applicable):
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.
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