Senior Segment Solutions Marketing Manager

Description

Teamwork.com's mission is to make teams who deliver client work become efficient, organised, profitable and happy! Our platform has revolutionised how companies keep their client projects on track, their resourcing in check and their profits on point. Combining powerful project management and easily streamlined operations—we’re the only platform built for managing client projects, profitably. Our relentless customer-focus has been rewarded with thousands of amazing customers all across the globe and millions of users who sign in every day. We pride ourselves on creating market leading software, working with outstanding people, and going above and beyond for our customers. Trusted by more than 20,000 teams across 170 countries, Teamwork.com is in acceleration mode as we set our sights to become the undisputed platform for teams who deliver client work.

We believe in hiring great people and look to ensure everyone has the best possible experience of work, everyday. We strive to be open and transparent, humble and customer focused. And we thrive on curiosity, getting results and working together relentlessly to deliver excellence. We are a company of action, full of triers and doers: we try things, we make mistakes, and we learn from them. 

Our personality is unmistakable: we work hard, take joy in our wins and each other's successes and important life events. And we care and support each other when life throws lemons. More than anything we embrace a straightforward approach to getting things done. We are fanatical about our customers: and when talent meets passion, success happens.

This is a remote friendly role in one of Spain, Ireland, the UK or Poland.

The opportunity

We are looking for a Senior Segment/Solutions Marketing Manager to join our team. In this role, you’ll drive how we take a segmented approach to go-to-market strategies and new segment entry - balancing the ability to drive large scale insights programs with translating those insights into actionable plans

You’ll be responsible for strategic go-to-market analysis for Teamwork, researching, and assessing market, funnel and journey opportunities within key geographies, target industry verticals, and the competitive landscape. From there you will take the lead cross functionally on how how we prioritise, position and activate within different segments or personas 

This role reports into the Head of Product Marketing. You’ll partner closely with Product and Sales, and work cross-functionally with content, lifecycle, web, brand, creative, and growth marketing teams on product-led growth campaigns. You’ll work alongside Finance and analytics on broader segmentation and go-to-market strategic initiatives.

Responsibilities include:

Insights, research and opportunity analysis 

• Research: Set up ongoing insights programmes (customer, market, journey and funnel) that inspire and inform Teamwork’s cross functional strategy & unique positioning within the broader market and messaging to our target customers
• Opportunity analysis: Identify and prioritise segment (geographic, industry vertical, company size persona) based opportunities, and make informed recommendations based on quantitative and qualitative data collection
• Segment analysis: Define our segmentation model for acquisition, addressable market, and forecasts
• Voice of the customer: Develop detailed customer personas for each segment to articulate customer needs, guide marketing efforts and ensure relevance.

Driving cross-functional GTM execution 

• Segment strategy: Create the strategy to optimise performance in existing segments and launch and grow in new segments
• Commercial/GTM metrics: Shape cross-functional market entry and ongoing KPIs by segment and align these across teams. Co-ordinate exec business reviews for your segments
• GTM strategy: Coordinate go-to-market strategies to ensure we hit our ongoing KPIs in our core segments
• GTM programmes: Partner with the broader go-to-market teams to create campaigns & internal enablement that drive acquisition or customer expansion in our core segments
• Positioning, messaging: Have strong positioning, messaging and storytelling skills that can make even the complex sound simple. 
• Content creation: Produce segment-specific in-app messaging, website feature pages, emails, video scripts, and blog posts that speak directly to the needs and interests of each segment.
• Cross-functional leadership: Identify, lead and align a cross-functional GTM team towards a common set of goals and KPIs

What good looks like

• 7+ years in solutions marketing, segment marketing, product marketing or strategy, preferably in a fast-paced B2B SaaS or tech environment 
• You have demonstrable skills for developing go-to-market strategies and proven success leading product launches
• You have strong research and analytical skills, able to lead ongoing insights programs gather and analyse quantitative and qualitative data and make strategic recommendations
• You have been responsible for leading cross-functional teams and large scale programs. You’re skilled at driving cross functional collaboration by driving team cohesion and effectiveness, and breaking down barriers
• You understand all aspects of the marketing funnel and how to fully optimise it at each stage
• You are impact oriented, with strong analytical skills, the ability to define own your metrics, perform analysis and derive insights to show effectiveness
• You’re a strong communicator and storyteller, able to go from conveying complex ideas to internal stakeholders to writing compelling messaging and copy. You can flex between website copywriting, email copy, video scripts, and blog posts
• You have strong project management skills and are extremely organised, detail-oriented, and thorough
• You thrive in an agile, dynamic environment. You aren’t afraid to change course or work in a lean way when required, but you strive for continual improvement
• You’re a great team member: collaborative, affable, and easy to work with
• Bonus points for previous experience marketing products to professional services industries

Core Benefits and Perks

• Employee Share Options (ESOP) — we mean what we say when we say, “act like an owner”!
• Competitive salary & OTE (as applicable)
• Up to 30 days vacation from day 1
• Pension benefit (specific to region)
• Health plans and wellbeing programs
• Give Back program
• Ministry of Happiness social club 
• Educational resources and generous allowance to support development
• Inclusive policies - maternity, paternity & parent leave, as well as a focus on flexible working 
• Recognition programs

Teamwork is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, or national origin.