Offer summary

Qualifications:

1–3 years of experience in content strategy, digital media, or YouTube-focused roles., Proficiency in analyzing YouTube metrics using tools like Grafana, ViewStats, and YouTube Studio., Strong storytelling instincts and understanding of engaging content on YouTube., Excellent communication and collaboration skills..

Key responsabilities:

Monitor performance data across multiple YouTube channels.

Identify emerging trends and content gaps within our verticals.

Pitch data-backed video ideas and collaborate with writing teams.

Present data-driven insights and contribute to creative brainstorms.

Job description

WHO WE ARE

TBNR (The Best Never Rest) was founded by the trailblazing Content Creator, Preston Arsement (known widely as PrestonPlayz) in 2012 with his first YouTube channel and has been growing nonstop ever since! As a result, in 2023 TBNR was approved by YouTube as the first Creator-owned MCN (multi channel network). Today our MCN, ‘Fire MCN’ gets an average of 30 million views per day and includes the YouTube channels; PrestonYT, BriannaYT, PrestonPlayz, BriannaPlayz, PrestonReacts, BriannaReacts, Keeley, and Daisy and Poppy.

Our channels are on the lookout for talented Freelance Creatives. As a Creative at TBNR Productions, you'll have the opportunity to work in a fast-paced environment where you can unleash your creativity, help us deliver the latest and greatest content to our viewers, and be part of the excitement and innovation happening here at TBNR!

WHAT WE'RE LOOKING FOR

We're looking for a data-savvy, creatively driven Ideation Strategist to join our Strategy team and help shape the future of our YouTube content across a growing network of channels. This role is all about spotting trends, pitching fresh and engaging on-brand video ideas, and collaborating closely with writers, talent, and channel leads to bring those ideas to life.

You’ll be at the intersection of analytics and storytelling—turning data into high-performing, format-defining content. If you love diving into metrics, brainstorming creative concepts, and helping creators tell better stories, this role was made for you.

GENERAL RESPONSIBILITIES

Monitor performance data across multiple YouTube channels using tools like Grafana, ViewStats, and YouTube Studio
Identify emerging trends, content gaps, and high-opportunity formats within our verticals
Pitch compelling, data-backed video ideas to writers, channel leads, and on-screen talent
Collaborate with and help lead writing teams by assigning ideas, reviewing scripts, and providing clear feedback
Present data-driven insights to cross-functional teams and contribute to creative brainstorms
Ensure every concept ladder ups to the brand’s voice and audience goals
Partner with strategy team to shape content development playbooks and iterate on what works

CREATIVE REQUIREMENTS

1–3 years of experience in content strategy, digital media, or YouTube-focused roles (internship or freelance experience included)
Proficiency in analyzing and interpreting YouTube metrics, with hands-on experience using Grafana, ViewStats, and YouTube Studio
Strong storytelling instincts and an understanding of what makes content engaging on YouTube
A creative problem-solver who’s also deeply data-driven
Excellent communicator and collaborator—comfortable leading brainstorms, giving feedback, and presenting to creative leads
A proactive, curious mindset and a passion for digital content and creator culture

Bonus Points

Experience working directly with creators or influencer talent
Familiarity with thumbnail/title strategy
Background in writing or content development

FIRE PERKS (full time employees only)

100% Company paid Medical Insurance
Company sponsored Dental and Vision Insurance
401K with a 3% non-elective contribution from TBNR LLC that fully vests immediately
Flexible time off with 8 Company paid holidays

TBNR LLC is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment.

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