Offer summary

Qualifications:

10+ years of B2B marketing experience, including 2 years in a leadership role., Strong expertise in product marketing and go-to-market execution., Exceptional leadership skills with the ability to influence across teams., Experience managing multi-channel marketing budgets and analyzing campaign performance..

Key responsabilities:

Lead and mentor a high-performing marketing team to foster collaboration and continuous learning.

Develop end-to-end product marketing strategies, including product launches and sales enablement.

Work cross-functionally to generate leads and maximize customer lifetime value.

Utilize analytics to refine marketing strategies and report on business impact.

Job description

Description

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Opportunity Summary:

Upland’s Specialized Markets portfolio of software products help thousands of users embark on their digital transformation journey with confidence. Each product in our business unit is unique, taking on everything from wrangling technology expenses

to nailing IT and professional services operations. We’ve won the hearts of some of the biggest organizations on the planet who know a good thing when they see it.

We’re looking for a marketing leader to own our growth strategy, focusing on product marketing and customer engagement initiatives. This is a senior leadership position reporting directly to the General Manager.

Join us and experience:

High impact role: You’ll lead a team of amazing marketing professionals who manage product marketing, demand gen, content marketing, and ABM-focused programs.

Collaborative culture: Work cross-functionally with a passionate team dedicated to delivering value to our customers.

Career growth: Opportunity to drive marketing innovation and take the team on the next step of its maturity.

Primary Responsibilities:

Lead, mentor, and develop a high-performing marketing team, fostering collaboration and continuous learning.
Develop and support end-to-end product marketing strategies from product launches, feature updates, and sales enablement to win in the market.
Partner with Product Management to deeply understand our product roadmap and translate features into impactful marketing narratives.
Work cross-functionally to generate high-quality leads, accelerate sales cycles, and maximize customer lifetime value.
Oversee marketing budget allocation to maximize ROI and optimize spend across marketing programs and initiatives.
Utilize analytics and key performance indicators to refine strategies, improve marketing effectiveness, and report on business impact.
Develop a deep understanding of sales and marketing win-loss data to align marketing strategies with market trends and buyer behavior.
Analyze customer data, satisfaction surveys, and any voice of the customer feedback to proactively identify trends and understand the needs of our customers.

Requirements:

10+ years of B2B marketing experience, with at least two years in a leadership role.

Exceptional leadership skills with the ability to influence across teams.
Proven track record of owning and executing full-funnel marketing strategies that drive pipeline and revenue growth.
Strong expertise in product marketing, go-to-market execution, and connecting the dots between product, marketing, sales, and customer success.
Experience managing and optimizing multi-channel marketing budgets.
Experience with campaign analysis, measurement, A/B testing, and full funnel marketing-to-sales reporting.
Established understanding of customer advocacy frameworks and the complete customer lifecycle journey.

Desired Skills:

Collaborative team player who can roll up their sleeves when they have to and play the role of “player-coach”.
Familiarity with Salesforce for CRM.
Strong project management skills.
Confident speaking about marketing pipeline metrics.

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected status.

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