Marketing Intelligence Specialist

American College of Radiology (ACR) is a progressive membership organization representing nearly 42,000 medical specialists in radiological care. As a member of our team, you will join a world leader in patient-centered care advocacy, policy and clinical research, quality and safety. Our culture encourages innovation, diversity, integrity and leadership. A nonprofit 501(c)(3), ACR (the American College of Radiology) has over 500 purpose-driven employees in the Greater Washington, DC and Philadelphia region.

If you share our core values of: * Integrity * Visionary * Excellence * Leadership * Transparency * Member-Driven we need you on our team!

Your day begins with a team sync discussing the latest market trends and reviewing ongoing campaigns. You then dive into market research, analyzing data to identify new opportunities for ACR's AI products. After collaborating with leadership, engagement, and product teams to refine product positioning, you create engaging content such as social media posts, case studies, and articles. In the afternoon, you coordinate with the sales and marketing teams, providing them with the content and data needed to effectively communicate value to the right audiences. You wrap up the day by updating the campaign based on performance data, ensuring all activities are on track for success. Throughout the day, you maintain relationships with key influencers and monitor product performance metrics to optimize future strategies.

Duties/Responsibilities

• Assist the development and execution comprehensive product marketing strategies to drive awareness, adoption, and growth of ACR's AI products and services.
• Collaborate with cross-functional teams, including product management, sales, and engineering, to define product positioning, messaging, and go-to-market plans.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
• Create compelling inbound and outbound marketing collateral, including product brochures, case studies, whitepapers, and presentations.
• Coordinate product launches, including planning, coordination, and execution of launch activities.
• Develop and maintain relationships with key industry influencers, partners, and customers.
• Monitor and analyze product performance metrics to inform marketing strategies and optimize campaigns.
• Provide sales support through training, tools, and resources to enable the sales team to effectively communicate product value.

Requirements/Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 3+ years of experience in product marketing, preferably in the medical imaging or healthcare technology industry
  • 5+ year of experience preferred
• Strong understanding of healthcare AI products and services, including key market trends and customer needs.
• Proven track record of successfully launching and marketing healthcare products and services.
• Excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences.
• Strong analytical skills and the ability to use data to drive decision-making.
• Ability to work collaboratively in a fast-paced, dynamic environment.

*******************************************************************
While working a Remote schedule, qualified candidates must be able to maintain a schedule of working 8:30 - 5:00P (EST). When working remotely, workers must be self-motivated, possess excellent time management, and be highly organized.  Reliable internet connection is a must! 

*******************************************************************

ACR is committed to a total rewards compensation philosophy that includes base salary in addition to our full suite of comprehensive benefits.  ACR’s goal is to pay competitively and equitably.  It is typical for individuals to be hired in the entry to middle of the range for their role, and compensation decisions depend on each case’s circumstances.  A reasonable estimate of the annual compensation range for this position is $71,000 – $95,000.  

******************************************************************* 

If you would like to put your experience to great use in a professional team-oriented environment, please apply online. To learn more about ACR’s rewarding employee experience, culture, and benefits, visit: https://www.acr.org/Jobs

ACR offers a rewarding employee experience: innovative culture, professional growth potential, competitive compensation and an exceptional benefits package, including a defined contribution pension plan, 403(b); generous paid time off package; insurance plans with the leading providers; flexible spending; tuition reimbursement; training opportunities; and wellness reimbursement.

~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~