Digital Transition Associate

Company Overview 

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.    

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US.  At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed’. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.    

Digital Transitions Associate

As a Digital Transitions Associate, you will play a crucial role in optimizing and maintaining the digital presence of our properties. You will be responsible for ensuring website content aligns with Asset Living standards, managing domain-related tasks, conducting audits, and enhancing digital curb appeal across multiple platforms. The ideal candidate is detail-oriented, analytical, and experienced in digital marketing, website management, and performance tracking.

Essential Duties & Responsibilities

Website Content & Optimization:

• Review and optimize website content to ensure branding consistency, mobile and web optimization, and adherence to Asset Living standards.
• Perform ongoing website maintenance, including content updates, bug fixes, and design adjustments.
• Monitor and improve website performance, focusing on user experience enhancements such as site speed and conversion optimization.
• Assist with in-house website setups.
• Manage integrations and setup processes for third-party website providers.

Digital Audits & Performance Monitoring:

• Conduct regular audits on Google Analytics (GA), Google Tag Manager (GTM), and chatbots to ensure proper tracking and functionality.
• Perform quarterly website reviews to identify areas for improvement and implement optimization strategies.
• Provide detailed reporting on website and marketing performance, offering insights and recommendations for growth.

Domain & Technical Management:

• Manage and monitor domain-related tasks, including renewals, SSL certificates, and domain forwarding.
• Ensure seamless transitions between old and new domains to maintain SEO value and website functionality.

Digital Curb Appeal & Online Presence:

• Oversee property presence across Google, Google My Business (GMB), social media, Internet Listing Services (ILS), and websites to ensure consistency and accuracy.
• Assist in implementing strategies to enhance digital curb appeal and drive online engagement.

Education & Experience

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience in marketing support or a similar role.
• Strong written and verbal communication skills.
• Knowledge of consumer/user digital experience.
• Familiarity with online digital marketing platforms.
• Excellent organizational skills with the ability to multitask and prioritize effectively.
• Creative mindset with a keen eye for detail.
• Strong analytical and problem-solving abilities.
• Ability to work independently as well as collaboratively in a team environment.

Preferred

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 1+ years of experience in digital marketing, website management, or a related field.
• Strong understanding of Google Analytics, Google Tag Manager, and SEO best practices.
• Experience managing website content and technical elements, including domains, SSL, and hosting platforms.
• Proficiency in ILS platforms such as Apartments.com, Zillow, and RentCafe is a plus.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication, problem-solving, and project management skills.
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This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.