Offer summary

Qualifications:

Hands-on experience in PPC management, ideally in B2C marketing., A bachelor’s degree in marketing or a related field., Experience running ads on Facebook and LinkedIn., Strong communication and reporting skills for senior stakeholders..

Key responsabilities:

Manage paid campaigns on Meta and LinkedIn, and support with Google & Microsoft Ads.

Build, launch, and manage PPC campaigns focused on submissions, lead generation, and brand awareness.

Continuously analyse campaign data to identify optimisation opportunities and report on campaign performance.

Collaborate with internal teams to deliver high-performing ads and manage multiple campaigns effectively.

Job description

Location: Hybrid, Bognor Regis, Oxford or London

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

We are looking for an enthusiastic and results-driven Paid Media Specialist to join our growing global marketing team. This role will focus on Paid Social (LinkedIn, Meta) with additional support for Paid Search (Google, Microsoft). It demands strong copywriting and analytical skills, attention to detail, and a problem-solving mindset. You will play a pivotal role in building, executing, and optimising paid campaigns across various platforms—from initial setup to reporting—while working closely with the Senior Paid Media Manager to deliver measurable ROI.

How You Will Make an Impact

Help define Wiley’s approach to Paid Media as part of its overall service mix
Manage paid campaigns on Meta and LinkedIn, and support with Google & Microsoft Ads to promote services across multiple Wiley business lines
Build, launch, and manage PPC campaigns focused on submissions, lead generation, and brand awareness
Design targeting strategies to ensure optimal campaign performance
Monitor budgets and implement A/B testing for creatives, landing pages, bidding, and targeting to improve CTR, CPA, and CVR
Continuously analyse campaign data to identify optimisation opportunities
Report on campaign performance, highlighting CTR, CPCs, conversions, CPAs, and budget spend
Produce post-campaign analysis to generate actionable insights
Collaborate with internal teams, including organic social and design, to deliver high-performing ads
Prioritise and manage multiple campaigns with strong organisation and time management

We Are Looking for People Who Have:

Hands-on experience in PPC management, ideally in B2C marketing
A bachelor’s degree in marketing or a related field
Experience running ads on Facebook and LinkedIn
Familiarity with GA4 and analytics tools for campaign reporting
Basic understanding of Google Ads is a bonus—we’re happy to support your development
Results-oriented mindset with the ability to drive business outcomes
Strong communication and reporting skills for senior stakeholders
A collaborative spirit with creative thinking and adaptability
Enthusiasm for learning and staying current with industry trends

About Wiley:

Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world’s most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today’s biggest obstacles into tomorrow’s brightest opportunities.

With over 200 years of experience in publishing, we continue to evolve knowledge seekers’ steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers and learning champions all while striving to support the health and well-being of all employees, for example we offer meeting-free Friday afternoons allowing more time for heads down work and professional development.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley’s good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the UK, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for UK, Canada and USA based roles.

When applying, please attach your resume/CV to be considered.

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