Offer summary

Qualifications:

Bachelor's degree in Marketing, Advertising, Communications, or a related field., 1-3 years of experience in digital marketing, especially on Meta ad platforms., Proficiency in Meta Ads Manager and understanding of performance metrics like CTR, CPC, and ROAS., Strong organizational and communication skills for managing campaigns and client interactions..

Key responsabilities:

Assist in creating and managing Meta ad campaigns on Facebook and Instagram.

Oversee daily operations of ad accounts, including performance tracking and budget management.

Analyze campaign data to identify trends and provide actionable insights for improvement.

Prepare performance reports for clients and support communication regarding campaign updates.

Job description

Requirements:

Bachelors degree in Marketing, Advertising, Communications, or a related field.
1-3 years of experience in digital marketing, particularly on Meta ad platforms (Facebook, Instagram).
Proficiency in Meta Ads Manager and an understanding of performance metrics like CTR, CPC, and ROAS.
Strong organizational skills with the ability to manage multiple campaigns and meet deadlines.
Excellent communication skills for clear updates and insights to the team and clients.
Experience with tools such as Meta Ads Manager, Google Analytics, Segmetrics, Swipe Pages, Canva, third-party ad management tools, Shopify, and Asana.
Industry experience in Health and Wellness, Sports Medicine, Digital Marketing, Hospitality/Restaurants, and E-commerce.

Responsibilities:

Assist in creating and managing Meta ad campaigns across Facebook and Instagram, ensuring they align with client goals and marketing strategies.
Oversee daily operations of ad accounts, including campaign setup, performance tracking, and budget management.
Work with the design team to gather creative assets, submit design requests, and ensure proper visuals and copy are used for ad launches.
Conduct daily check-ins on active campaigns, monitoring metrics like impressions, clicks, conversions, and ROAS.
Analyze campaign data, identify trends, and provide actionable insights to improve targeting, ad formats, and bidding strategies.
Prepare performance reports for clients, summarizing key metrics and campaign highlights.
Support communication with clients, providing updates on campaign performance and adjustments.
Create User-Generated Content (UGC) scripts, manage requests via Billo, and place orders for UGC materials.
Assist with onboarding by gathering necessary information and supporting account setup.
Work closely with the Meta Ads Manager and other team members to ensure campaigns are executed efficiently.
Participate in meetings to provide updates and brainstorm new ideas.

Required profile