US Commercial Marketing Director

Advanced Sterilization Products (ASP) is seeking a dynamic and experienced Marketing Director to lead our US Commercial Marketing team. This role is pivotal in driving the strategic direction and execution of marketing initiatives to support our commercial objectives and growth in the US market. The Marketing Director will develop and implement comprehensive marketing strategies, manage a high-performing team, conduct market research and analysis, oversee integrated marketing campaigns, manage the marketing budget, collaborate with cross-functional teams in particular, and establish key performance indicators to measure success.

Responsibilities

• Under general direction and in accordance with all applicable government laws, regulations and ASP policies, procedures and guidelines, this position:
• Develop and implement marketing strategies: Create comprehensive marketing plans to promote ASP's products and services
• Oversee marketing campaigns: Manage the creation, execution, and performance analysis of marketing campaigns.
• Team leadership: Lead and mentor the marketing team, providing guidance and support to achieve departmental goals.
• Market analysis: Conduct market research to identify trends, opportunities, and competitive landscape.
• Budget management: Develop and manage the marketing budget, ensuring efficient allocation of resources
• Cross-functional collaboration: Work closely with sales, product development, and other departments to align marketing efforts with business objectives.
• Brand management: Ensure brand consistency across all marketing channels and materials.
• Vendor and agency management: Negotiate and manage relationships with external vendors and agencies.
• Performance tracking: Monitor and report on the effectiveness of marketing initiatives using key performance indicators (KPIs).
• Customer insights: Lead efforts to understand customer needs and preferences through market research.
• Event planning: Organize promotional events, product launches, and trade shows.
• Digital marketing: Oversee digital marketing strategies, including SEO, social media, and email campaigns.
• Public relations: Build and maintain relationships with key media outlets and stakeholders.
• Performs other duties assigned as needed
  
  

Qualifications

• Bachelor’s degree in Marketing, Communication, or a related field, or equivalent experience
• 6+ years of experience in marketing and content creation
• Experience in managing of a team is desirable
• Experience working across the organization managing projects and keeping people accountable to
• deadlines
• Proficient in Microsoft Office, Adobe Suite, G Suite, and social media management software
• Experience using Marketing Automation tools
• Experience with Client Management Relationship (CRM) Software, e.g. SalesForce
• Experience in B2B and B2C channels, with proven ability to execute marketing programs
• Experience in content marketing, strategizing and developing creative content with a keen eye for detail
• Comfortable using collaboration and project management tools
• Leads with a digital-first mindset, while possessing the traditional marketing skillsets for balancing diverse
• audiences
• Strong communication: able to take technical and clinical details of software and translate it to the benefits
• for the user
• Metric-driven and analytical: ability to prioritize, drive and complete projects using both data and company
• needs.
• Ability to develop and nurture customer relationships through diverse and creative idea
  
  

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Advanced Sterilization Products

ASP is a leading global provider of innovative sterilization and disinfection solutions, and a pioneer of low-temperature hydrogen peroxide sterilization technology.ASP’s mission is to protect patients during their most critical moments. We support healthcare facilities in the fight to protect patients against hospital acquired infections, which are a leading cause of morbidity and mortality. ASP’s products, which are sold globally, include the STERRAD system for sterilizing instruments and the EVOTECH and ENDOCLENS systems for endoscope reprocessing and cleaning.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Bonus or Equity

This position is also eligible for bonus as part of the total compensation package.

Pay Range

The salary range for this position (in local currency) is 152,600.00 - 283,400.00

ASP is a leading global provider of innovative sterilization and disinfection solutions, and a pioneer of low-temperature hydrogen peroxide sterilization technology.ASP’s mission is to protect patients during their most critical moments. We support healthcare facilities in the fight to protect patients against hospital acquired infections, which are a leading cause of morbidity and mortality. ASP’s products, which are sold globally, include the STERRAD system for sterilizing instruments and the EVOTECH and ENDOCLENS systems for endoscope reprocessing and cleaning.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

This position is also eligible for bonus as part of the total compensation package.

The salary range for this position (in local currency) is 152,600.00 - 283,400.00