Optimization Producer

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

Join USA TODAY’s optimization team, whose advice on strategy is in high daily demand by reporters and editors in a newsroom that serves audiences across the country.

We are looking for a full-time producer who is eager to work with a newsroom that covers everything from celebrities to politics to the Olympics and more. Candidates should have a deep understanding of optimizing websites, curating and updating high-performing content, making homepage decisions driven by data.

The ideal candidate will have experience in polishing must-click headlines, understanding the importance of images to CTR and building loyal audiences by being responsive to traffic patterns and audience interest. They will do this while serving as a steward of our brands across multiple markets and will be immersed in the day-to-day operations and to help USA TODAY’s content become discoverable across all platforms.

This role offers an exciting opportunity to make a significant impact on our audience platforms, finding ways to optimize USA TODAY’s stories, photos, videos, graphics and other content across different social and digital platforms (alerts, homefront, social and more).

We are looking for someone who has unlimited curiosity, enjoys collaboration and finds it fun to come up with new ways to connect audiences with content.

This position is a Tuesday to Saturday schedule, and we are looking for someone eager to work evening hours – including 2 p.m. to 10 p.m. ET on Friday and Saturday.

Responsibilities

• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.
• Collaborate with editors and reporters to fully optimize the metadata and presentation of content for visibility on search.
• Monitor all forms of media (print, TV, digital and social) and be quick to report breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal traffic
• Flexibility to perform duties across multiple websites
• Excellent at writing headlines that grow audience and engagement
• Edit content to promote optimization best practices and prioritize packaging content that grows pageviews per visitor and time on site to create loyal audiences.
• Experience in using headline testing, other available metric tools and observed data patterns to guide decision making
• Ensure newsroom is maintaining keyword diversity with related published content.
• Manage key audience platforms, including USA TODAY's homepage, alerts and social media channels.
• Monitor SERP daily and help the newsroom optimize content to boost engagement.
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content
  
  

Requirements

• Bachelor's degree in communications, Journalism, marketing or related field or equivalent combination of education and experience.
• At least two years of experience working in newsroom setting on optimization of content, SEO strategies and headline/CTR engagement.
• Ability to think and act tactically, technically and strategically and is a quick decision maker
• Strong collaboration and communication skills.
• A self-starter who is willing to brainstorm and execute on newsroom strategies.
• A willingness to try new things, learn from the results and adapt easily to new technology or tools
• Must have schedule flexibility to work nights and weekends
• Experience with NewsDashboard, Conductor Searchlight or other SEO tools is a plus.
  
  

How To Apply

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

• Your resume – one to two pages.
• A cover letter that outlines how you would approach the job.
• Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.
  
  

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

#Newsgnt

The hourly rate for this role will range between $25.48and $39.81.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.