Google Ads Specialist- Paid Media (Orthodontic & Dental Marketing Agency) at HIP

Ready to dive into the dynamic world of orthodontic and dental marketing? Join us as a Google Ads Specialist, where you'll craft and optimize lead generation campaigns, troubleshoot performance issues, and identify strategic growth opportunities. With a data-driven approach and access to cutting-edge tools, you'll analyze performance, communicate effectively with clients, and ensure budget pacing to drive success. If you're passionate about delivering results and thrive in a fast-paced, collaborative environment, this role is your ticket to making a measurable impact in the digital marketing arena.

POSITION OVERVIEW

As a Google Ads Specialist on our Paid Search team, you will be responsible for creating and optimizing lead generation campaigns within specified budgets across various media channels, primarily focusing on Paid Search and including Display and Adroll remarketing. You will proactively identify areas of opportunity and improvement, collaborate with the team to develop new strategies, and analyze performance data using various tools to drive campaign success. Effective communication with clients and the Partner Success team, precise budget pacing, content creation, and proficiency in online tools are essential aspects of this role. If you're passionate about delivering results, thrive in a collaborative environment, and enjoy staying ahead of industry trends, this position offers an exciting opportunity to impact digital marketing significantly.

RESPONSIBILITIES

• Campaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche.
• Performance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (primarily paid search, some Display, and Adroll remarketing).
• Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts. Working with the whole team to support and create new strategies.
• Data-Driven Analysis: Using various tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.)
• Communication: Owning ad performance. Working with the Partner Success team to answer partner questions, communicate strategy updates, & provide recommendations.
• Budget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit monthly budget plans.
• Content Creation: Creating precise, quality ad copy specific to client goals and priorities.
• Online Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace.
  

RESULTS EXPECTED

• Successful Lead Generation Campaigns: Drive the creation and ongoing optimization of lead generation campaigns in the orthodontic and dental niche, resulting in increased lead volume and quality for clients.
• Achievement of Key Performance Indicators (KPIs): Meet specified KPIs within allocated budgets across multiple media channels, primarily focusing on Paid Search but also including Display and Adroll remarketing, demonstrating effectiveness and ROI to clients.
• Strategic Identification of Opportunities: Proactively identify key areas of opportunity and improvement within client accounts, collaborating with the team to develop and implement new strategies that enhance campaign performance and drive results.
• Data-Driven Decision-Making: Utilize a range of analytical tools to analyze campaign performance, identify trends, and recommend strategic adjustments to optimize performance and maximize ROI for clients.
• Effective Communication and Client Satisfaction: Own ad performance and communicate effectively with clients and the Client Success team, providing timely updates, answering questions, and offering recommendations that align with client goals and priorities, ensuring high levels of client satisfaction.
• Budget Pacing and Content Quality: Monitor daily spend and bids to ensure clients are on track to hit budget plans each month, while also creating precise, quality ad copy tailored to client goals and priorities, maintaining consistency and accuracy across campaigns.
• Utilization of Online Tools: Effectively utilize a range of online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom, and Google Workspace to streamline workflow processes, enhance collaboration, and optimize campaign management efficiency.
• Continuous Improvement and Adaptability: Continually refine processes, identify and address challenges, and stay updated on industry trends and best practices, demonstrating adaptability and a commitment to delivering exceptional results in a dynamic and evolving digital marketing landscape.

REQUIREMENTS

• Minimum of 2 years experience in a similar role.
• Proven experience in managing lead generation campaigns, preferably within the orthodontic or dental niche.
• Expertise in Paid Search advertising, with a solid understanding of other media channels such as Display and Adroll remarketing.
• Strong analytical skills and proficiency in using data analysis tools to evaluate campaign performance and make data-driven decisions.
• Excellent communication skills, with the ability to effectively convey complex information to clients and collaborate with internal teams.
• Demonstrated ability to troubleshoot performance issues, meet KPIs, and optimize campaigns to maximize ROI.
• Strategic thinking and proactive approach to identifying areas of opportunity and improvement within campaigns.
• Proficiency in using online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom and Google Workspace.
• Detail-oriented mindset with a focus on precision in budget pacing and content creation.
• Ability to thrive in a fast-paced, collaborative environment and adapt quickly to changing priorities and requirements.
  

ABOUT HIP:

At HIP, we don’t have clients—we have partners. Everything we do is rooted in a collaborative mindset, where we grow together and succeed together. Our core values aren’t just words on a slide; they’re how we show up every day to make a difference for our partners, their teams, and their communities.

Bring Your Genius

What are you passionate about? What gets you in a flow state where work doesn’t feel like work? Everyone here has something they’re great at—a zone where they can bring energy, passion, and focus. That’s your genius. It’s not about just showing up; it’s about showing up with purpose and using your unique talents to push us all forward.

Elevate Others

Success isn’t about climbing the ladder alone. It’s about lifting others up along the way. Whether it’s mentoring a teammate, helping a partner’s team crush their goals, or just stepping in to support someone, we’re here to make sure everyone around us wins. Elevating others isn’t just a nice idea—it’s how we get better together.

Drive Value

It’s not about just checking the boxes. It’s about asking, is this actually working? Does this help our partners succeed? If something’s not driving value, we rethink it. We’re here to add real, measurable results—not fluff. And sometimes, that means going beyond the usual playbook to figure out what’s best for this partner, right now.

Own It

This is simple: take responsibility. If you’re in a role, own it. If something needs fixing, fix it. No passing the buck. We trust every person here to show up, take charge, and deliver. It’s not about perfection; it’s about stepping up and doing the work—together.

These aren’t just ideas—they’re what make us HIP. Let’s live them out every single day.

Brand Promises

At HIP, these promises guide how we serve our partners every day. They reflect what we stand for and how we ensure meaningful impact.

We Are More Than Marketing

It’s not just about running ads or generating leads. That’s just the starting point. HIP goes deeper to help partners grow their practices, strengthen their teams, and build scalable systems. Marketing is only one piece of the puzzle. The bigger picture is about transforming practices for long-term success.

We Provide a Holistic Approach

Everything in a practice is interconnected—operations, team structure, marketing, and patient experience. HIP takes a step back to look at the full picture. It’s not about quick fixes but about ensuring that every piece works together to create sustainable growth.

We Provide a White Glove Experience

HIP aims to deliver an elite level of service in every interaction. Whether it’s a call, a meeting, or a solution, partners should feel valued and supported at every step. It’s about creating an experience where partners know their success is always the priority.

We Go Beyond the Business

HIP is focused on building real relationships with partners. It’s not just about numbers or transactions—it’s about understanding their goals, challenges, and vision. When there’s trust and connection, the partnership goes beyond just business. It creates a foundation for mutual success.

BENEFITS:

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/ personal days)
• Remote position

SCHEDULE:

• 8-hour shift
• 8 am- 5 pm CST
• Monday to Friday

COMPENSATION:

• $50,000- $60,000 (depending on experience)
• Full-time W2 position for domestic candidates ONLY