B2B Marketing Strategist, Account Based Marketing

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.  

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

As the B2B Marketing Strategist, Account Based Marketing (ABM), you will manage customized marketing support for our largest dealer group clients to grow adoption of our audience-driven tech and marketing solutions. Reporting into the Senior Manager, ABM, together you will take a targeted approach to creating client-specific campaigns that position our Cars Commerce story in a context most meaningful to the clients’ own business goals. You will create the playbook of marketing campaigns that support lead gen to renewal and upsell for target accounts, and bring those campaigns to life.  You’ll drive strategic solutions with sales and product marketing to navigate the full deal cycle from initial client needs analysis through post-sale serving tools - and help figure out how to do so at scale. The ideal candidate will be able to leverage a combination of storytelling, data analysis, marketing campaign management, business development, and strategic thinking to best activate target accounts.

Essential Function:

• Partner with sales teams to identify and prioritize high-value accounts lists

• Assist in the development of sales proposals, RFPs, and strategic meeting content with a focus on connecting our platform strategy to clients’ needs

• Create and test a playbook for marketing tactics and/or campaigns that use paid and organic channels to reach decision makers at target accounts

• Build automated solutions for sales and success teams that can widen the team’s impact and scale (QBR guides, Dashboards, etc.)

• Use data and insights to integrate compelling storytelling into the broader product marketing strategy and maintain library

• Create and maintain solution-selling materials that effectively personalize our existing solution value props to clients with national retail dynamics

• Brief Customer Analytics, Revenue Strategy, and other cross-functional teams on opportunities for improved growth and expanded value demonstration to priority accounts

• Monitor account health signals, and work with cross-functional teams to support proactive strategies against high cancel risk accounts

• Develop sequential messaging strategies that best engage a target clients key decision makers through our own Cars Commerce leaders

• Partner with Strategy and Finance teams to monitor public releases and news surrounding priority accounts, and translate those findings into marketing approaches

• Support sellers with briefing docs, templates and other resources to enable teams to effectively communicate with clients

Minimum Qualifications:

• Bachelor’s Degree in marketing or related field, or equivalent experience 

• Minimum 3 years experience in marketing strategy or account based marketing work, preferably in an agency or enterprise sales setting

• Experience in the automotive industry preferred but not required

• Proficiency in developing visually compelling client-facing presentations

• Strong analytical skills with the ability to interpret data and derive actionable insights

• Exceptional written and verbal communication skills 

• Proven experience and success working between teams

• A high tolerance for ambiguity and complexity with the ability to quickly change focus, overcome obstacles, and balance the needs of the moment with longer-term goals

Our Comprehensive Benefits Package includes:

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.