Offer summary

Qualifications:

Proven experience in B2C appointment setting or lead generation., Demonstrated success in generating leads organically via social platforms, especially Instagram., Strong written communication and online rapport-building skills., Self-motivated and proactive with excellent attention to detail..

Key responsabilities:

Generate leads and schedule consultations through Instagram engagement.

Connect with potential clients by interacting with fitness-related content.

Maintain accurate records of outreach and interactions in CRM tools.

Track and report lead generation metrics to evaluate effectiveness.

Job description

This is a remote position.

Role Name: B2C Appointment Setter & Sales Representative

Schedule: (10 hours per week) - Flexible hours, between 8:00 am- 6:00 pm Arizona - MST.

Timezone: Arizona -MST

Client Overview

Join a thriving online wellness enterprise that’s redefining the health and fitness coaching industry. This forward-thinking business helps clients achieve sustainable body transformations while developing healthier relationships with themselves. Unlike traditional fitness programs, this company takes pride in its innovative approach that doesn’t rely on restrictive diets or unsustainable changes.

Job Description – B2C Appointment Setter (Lead Generation Focus)

We’re seeking a driven and detail-oriented Appointment Setter whose primary role is to generate leads and schedule consultations—not to close sales. This role is perfect for a proactive communicator who is passionate about helping others and understands how to connect with people online, especially through Instagram. You'll be working closely with a passionate coach dedicated to helping clients reach their dream bodies without extreme or restrictive measures.

At this stage of the business, lead generation is the #1 priority. The right candidate will be excited about finding and engaging with potential clients organically through Instagram. If you thrive in this role and are interested in eventually taking on more responsibility—such as closing sales—we’re very open to that as the business continues to grow.

Key Responsibilities

Identify and connect with potential clients through Instagram by engaging with users who interact with fitness-related content
Like posts, view and respond to stories, and interact in meaningful ways to encourage profile visits and build rapport
Schedule consultations by initiating authentic conversations with interested leads
Nurture leads over time to build relationships and increase likelihood of conversion
Maintain accurate records of outreach and interactions in CRM tools
Track and report lead generation metrics to evaluate effectiveness
Collaborate with the head coach to improve outreach strategies based on results and feedback

What This Role Is NOT:

This is not a content creation or social media manager role
This is not about engaging with followers who already follow the account
This is not about closing sales (unless that becomes an agreed-upon future responsibility)

Requirements

Proven experience in B2C appointment setting or lead generation
Demonstrated success in generating leads organically via social platforms, especially Instagram
Strong written communication and online rapport-building skills
Self-motivated and proactive with excellent attention to detail
Comfortable working independently and managing outreach processes
Basic CRM familiarity is a plus
Passion or interest in health and wellness is a bonus