Offer summary

Qualifications:

In-depth understanding of marketing and paid advertising best practices., Strong communication skills, including writing and presenting., Proficient in data analysis and critical thinking for campaign evaluation., Experience with campaign tracking software and project management..

Key responsabilities:

Oversee the design and content of paid ad campaigns to meet target audience needs.

Manage ad accounts across multiple platforms and optimize campaigns for ROI.

Track and report on key performance indicators for paid ads.

Collaborate with departments to strategize and achieve campaign goals.

Job description

The Sr. Paid Ads Specialist will be responsible for overseeing paid ads projects, activities and channels used to reach customers. Their duties include setting goals and timelines for paid ad campaigns, collecting data on customer reach and evaluating the success of advertising methods. At Rankings.io, we are committed to providing end-to-end SEM services including the build out of campaigns, technical optimization, and keyword strategy for law firms looking for aggressive growth across Google Ads.

Responsibilities

Oversee the design and content of a paid ad campaign to ensure it meets the target audience's needs.
Manage ad accounts on multiple platforms (Google Ads, Bing, Local Service Ads, etc)
Setup and launch Paid Ad campaigns and provide optimizations to improve ROI
Track and report on KPIS Paid Ad metrics (CPC, Budget, Conversion Rate, CTR, Quality Score, etc.)
Conduct keyword selection and audience targeting research
Collaborate with various departments to determine the goals of paid ad projects and strategize plans to meet those goals.
Deliver reports for Account Managers and Leadership
Conduct market research to help shape paid ad campaigns
Update landing page design and CRO Improvements
Monitor and manage the paid ad budget to manage expenses and maximize the return on investment.
Manage/oversee campaigns and analyze results to determine what was successful and what to improve for the next campaign.
Manage relationships with third-party vendors and providers to ensure maximum ROI from all paid advertising channels.
Participate in Weekly L10 meetings

Requirements

In-depth understanding of common marketing and paid advertising best practices
Effective communication, including writing, speaking, active listening and presenting
Multitasking and time management skills that allow them to work on several campaigns at once
Collaboration skills when working on projects with both clients and other departments
Data analysis and critical thinking skills to review and apply campaign results
Leadership skills, including motivation, goal-setting and project management
Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
Comfortable using campaign tracking and scheduling software, among other creative computer-aided design tools

Benefits