Protective has helped people achieve protection and security in their lives for 115 years. Through its subsidiaries, Protective helps more than 12 million people protect what matters most. Protective’s more than 3,700 employees put people first and deliver on the company’s promises to customers, partners, colleagues and communities — because we’re all protectors. With a long-term focus, financial stability and commitment to doing the right thing, Protective Life Corporation, a wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), has grown to about $132 billion in assets, as of Dec. 31, 2021. Protective is headquartered in Birmingham, Alabama, and supported by both robust virtual workforce and core sites in Cincinnati and St. Louis. For more information about Protective, visit www.protective.com.

The work we do has an impact on millions of lives, and you can be a part of it.

We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.

Objective:   

The Content Strategist is a master storyteller and communicator. This role builds and leads brand and campaign content strategy, framework and optimization across multiple audience segments and delivery channels to attract, engage, build trust, preference and loyalty for our distributors and consumers.   

Responsibilities

Collaborate with the UX Content Strategist, Creative Strategist and key stakeholders across the enterprise to ensure strategies are aligned with the goals of the organization and will work closely with writers and designers to consult on execution.

Define and document content strategies that align with marketing and business objectives

Deeply understand business goals, audience segments and journeys, with a focus on audience needs and pain points

Define content pillars and key messaging that aligns with our brand identity

Develop content distribution strategies across channels (websites, social media, email, paid media, direct mail, trade shows, etc.) 

Maintain a comprehensive content calendar outlining content themes, formats and publication schedules

Generate engaging content ideas across different formats including blog posts, articles, videos, infographics and more

Work with research team and analytics team to align on best practices, inform development and optimize content based on insights and performance

Use keyword and SEO research provided by agency partners to understand customers’ needs and search trends

Effectively present strategies and recommendations to internal and external stakeholders, including senior leaders, to gain alignment and ensure feedback is considered without compromising the defined objective and messaging

Deliver compelling presentations that sell ideas and guide teams executing the work 

Collaborate with teams of writers and designers executing the vision and strategy, auditing and/or signing off on work to ensure the production of high-quality content, consistency of brand guidelines and flawless execution of the content strategy  

Understand and communicate technical subjects clearly, concisely and engagingly 

Guide best practices in content, including copywriting and storytelling techniques

Review SEO and social media recommendations from AOR to ensure alignment to content strategy.

Review existing content, identifying gaps and opportunities, to inform decisions when developing content strategies

Understand products and services and how they are nuanced across distribution channels 

Follow the marketing process to meet legal, compliance and internal audit standards

Qualifications/Education

10+ years in marketing content strategy or professional experience in a related role

Bachelor’s degree in marketing, journalism, communications or related field 

Proven track record as an innovative and collaborative content strategist – with a background in B2B marketing (specifically financial services, and ideally in life and annuities), copywriting or journalism 

Extensive knowledge of content distribution strategies, including social media and email marketing

Experience conducting content audits and inventories

Strong analytical skills, ability to manage multiple projects, and enthusiasm for data-driven marketing 

High-level thinker who also has a penchant for keeping track of details 

Ability to build strong working relationships across all levels of the organization 

Experience in influencing, mentoring and coaching a team of creative professionals  

Impeccable judgment and creative problem-solving skills, including negotiation and conflict resolution skills 

Exceptional grammar and clear, concise and engaging writing, including the ability to adapt writing style to appeal to different audiences and adhere to established brand voices

Excellent and persuasive communicator, with the ability to advocate for content and facilitate alignment on solutions with various partners

Employee Benefits:

We aim to protect our employees' wellbeing through a broad benefits offering. For example, we protect physical wellbeing through health, dental and vision insurance. We protect mental wellbeing through mental health benefits and an employee assistance program. We protect time away from work with a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). We protect financial wellbeing through contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.

Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.

Diversity and Inclusion:

At Protective, we are committed to providing an inclusive culture where all employees are able to fully contribute and thrive. Our goal is to grow and develop our people, attract diverse talent and support strong, diverse communities.

We support diversity, equity, and inclusion by working to develop a culture of inclusion and belonging led by leaders who develop potential and embrace all skills and abilities. Our aim is to create an equitable environment for all leaders and employees that will drive performance and impact business strategy. In this way, we can increase overall diversity for leadership roles and pipelines of talent by maturing our hiring practices, robust development opportunities and focus on retention of key talent.

We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing the talents of a diverse and inclusive workforce.

Accommodations for Applicants with a Disability:

If you require an accommodation to complete the application and recruitment process due to a disability, please email martina.winston@protective.com.This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.

Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.

Marketing Content Strategist (Remote)

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