Social Media Manager

The Role

We’re looking for a Social Media Manager to lead GoGuardian’s social presence and drive audience growth across key platforms, including TikTok, LinkedIn, and Reddit. In this role, you’ll develop platform-specific strategies, create engaging content, collaborate with influencers and internal teams, and use performance insights to grow and engage our digital community — all while bringing our brand to life online and shaping the conversation in education. This position sits on the Marketing team, a team that drives brand awareness, engagement, and demand through creative storytelling and data-driven campaigns. The ideal candidate is creative, analytical, deeply in tune with social trends, and passionate about building community through compelling content.

What You'll Do

• Lead content strategy across all GoGuardian and Pear Deck Learning social channels, including Reddit, TikTok, Instagram, LinkedIn, YouTube, influencer and more.
• Deliver creative trend-savvy content for TikTok, using platform best practices, trending sounds, and original concepts to boost visibility and engagement.
• Manage day-to-day social media operations, including content publishing, scheduling, and community management.
• Build and execute a thought leadership strategy for LinkedIn, including company updates, industry insights, and executive content.
• Identify and collaborate with creators and influencers to grow brand awareness and reach new audiences.
• Highlight customer success stories through compelling social content, case studies, and social proof campaigns.
• Monitor social performance and audience data to optimize content and campaign strategy.
• Report on success, owning metrics such as: 
• Social-Attributed Website Traffic (via UTM tracking)
• Lead Conversion from Social Campaigns (gated content, events, etc.)
• Influencer/UGC ROI (traffic, reach, or leads driven via influencer or creator partnerships)
• Stay ahead of platform trends, new features, and algorithm updates to keep our strategy fresh and effective.
• Use social media tools and analytics platforms to track impact, drive web traffic, and generate leads.
• Help drive deep engagement with our teacher advocacy and ambassador program
• Help connect leads to the sales team and support questions to our support team

Who You Are

• 5–7 years of experience in social media management, content strategy, or digital marketing.
• Experienced in regular performance reporting and using data to drive decisions. 
• Proven success creating engaging TikTok content (bonus points for having grown an account from scratch).
• Experience with LinkedIn marketing, especially in B2B or thought leadership contexts.
• Exceptional writing, editing, and visual storytelling skills, with the ability to translate creative ideas into content that aligns with brand goals and drives engagement.
• Familiarity with influencer partnerships and UGC collaboration.
• A strategic thinker who’s also hands-on with tools like Sprout Social, or similar.
• Strong familiarity and comfort with Reddit, understands the platform’s culture, tone, and norms.
• Comfort working remotely and collaborating cross-functionally with design, marketing, and product teams.
• A love for testing, learning, and adapting based on what the data says.

What We Offer 

• Competitive pay, complete health insurance, 401(k) matching, and an employee equity plan.
• Flexible time off, paid holidays, paid parental leave, wellness days, and a paid year-end holiday break.
• A robust catalog of benefits that support your professional growth and personal well being, including work from home funds, fertility &adoption reimbursement, and more…

Plus the intangible:

• A varied and challenging role in a global and highly innovative high-growth company.
• Supportive, driven colleagues who have your back and share your passion.

The typical base salary range for this position is $80,000 - $100,000. The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience. Additional benefits information is listed on our careers page.