Senior Director, Lifecycle Management & CRM

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

We are seeking an experienced Senior Director, CRM and Lifecycle Marketing to lead our customer engagement strategies across the entire customer journey. In this role, you will drive customer acquisition, engagement, retention, and loyalty by developing and implementing sophisticated CRM and lifecycle marketing programs that deliver measurable business results.

Primary Responsibilities

• Develop and execute a comprehensive CRM and lifecycle marketing strategy that supports business goals and enhances customer lifetime value

• Design, develop, and deploy customized CRM solutions that align with business requirements

• Configure CRM platforms using Iterable

• Develop integrations and automations to extend CRM functionality

• Manage email deliverability best practices and monitoring using tools like Sendtric, Everest Validity, and Iterable's native delivery tools

• Lead a team of marketing professionals focused on customer journey optimization, email marketing, push notifications, SMS, and in-app messaging

• Design, implement, and optimize automated customer journeys and triggered campaigns across multiple touchpoints

• Develop and execute sophisticated SMS and push notification strategies that drive engagement while respecting customer preferences

• Oversee the creation and optimization of SMS campaigns, including promotional messages, transactional alerts, and two-way messaging experiences

• Build strategic push notification programs that increase app engagement, retention, and conversion through timely, relevant messaging

• Lead cross-channel orchestration to ensure seamless customer experiences across email, SMS, push notifications, and other communication channels

• Implement compliance protocols for SMS and push communications, ensuring adherence to relevant regulations and industry best practices

• Create and maintain HTML/CSS code snippets and scripts for marketing templates

• Analyze performance metrics for SMS and push notification campaigns and optimize based on engagement data

• Partner with Analytics to establish robust measurement frameworks for accurately tracking campaign performance and customer lifecycle metrics

• Collaborate with Product, Data Science, and IT teams to enhance customer data infrastructure and marketing technology capabilities

• Collaborate with business analysts to translate requirements into technical specifications

• Debug issues and provide timely resolution to system problems

• Implement best practices for CRM development, including proper documentation

• Ensure data quality and integrity within the CRM ecosystem, including architecting and maintaining JSON structures

• Oversee customer segmentation strategies and develop targeted approaches for different customer cohorts based on behavior and value

• Drive continuous experimentation and optimization of lifecycle programs through rigorous A/B and multivariate testing

• Provide technical guidance and support to team members

• Stay current with CRM platform updates and new features

• Prepare and present regular performance reports to executive leadership, highlighting key insights and recommendations

Technical Skills

• Expert knowledge of email marketing, push notifications, SMS, and in-app messaging strategies

• Proficiency with Iterable

• Experience with mobile marketing platforms and push notification services

• Hands-on knowledge of SMS marketing platforms and regulatory requirements

• Experience with customer data platforms (CDPs) and data management platforms (DMPs)

• Understanding of customer segmentation methodologies and predictive modeling

• Knowledge of email deliverability best practices and monitoring tools

• Technical understanding of JSON structures and data architecture

• Familiarity with A/B testing frameworks and statistical significance

• Working knowledge of relevant privacy regulations (GDPR, CCPA, etc.)

• HTML/CSS coding abilities for template creation and maintenance

• Optimized email deliverability rates and performance

• Successful implementation and adoption of CRM customizations and automations

Qualifications

• 10+ years of progressive experience in CRM, lifecycle marketing, or related fields, with at least 5 years in a leadership role

• Proven track record of developing and scaling successful lifecycle marketing programs that drive measurable business outcomes

• Demonstrated experience building and optimizing SMS and push notification strategies within a broader omnichannel marketing approach

• Deep expertise in marketing automation platforms, CRM systems, and customer data platforms

• Experience with SMS and push notification platforms and understanding of technical requirements for successful implementation

• Experience configuring and customizing enterprise CRM platforms

• Working knowledge of HTML/CSS for email and messaging templates

• Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations

• Experience leading cross-functional initiatives with Product, Engineering, Analytics, and Creative teams

• Excellent communication skills with the ability to influence stakeholders at all levels

• Bachelor's degree required; MBA or relevant advanced degree preferred

Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to  race, color, ancestry, national origin, citizenship status, religion, creed, age,  physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation,  gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.

We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.

To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.

The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.

The pay range for this position is:
 

In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.

All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here.

The estimated deadline for accepting applications:

Applicants should apply at Beachbody’s internal and external career sites.