Offer summary

Qualifications:

Minimum 3 years of hands-on experience with Google UAC and Apple Search Ads., Proficiency in user acquisition tools such as Appsflyer and Firebase., Deep understanding of mobile app marketing channels and UA strategies., Strong analytical mindset with excellent communication skills..

Key responsabilities:

Develop and implement user acquisition strategies to drive app registrations and deposits.

Launch, manage, and optimize mobile user acquisition campaigns across multiple platforms.

Evaluate ad creatives and provide performance insights for data-driven improvements.

Conduct A/B tests and explore new acquisition channels to enhance campaign efficiency.

Job description

Join FxPro

FxPro is a leading international fintech company with a global presence. With offices in Limassol, London, Monaco, Nassau, and Dubai, we are proud of our dynamic, multicultural team of over 400 professionals representing 22 nationalities. At FxPro, every team member is a valued part of our journey toward excellence and innovation.
We are currently seeking a Senior App User Acquisition Specialist to join our growing team.

About the Role

As a Senior User Acquisition Specialist, you will lead the strategy and execution of user acquisition campaigns across mobile platforms. This includes managing Google App Campaigns, Apple Search Ads, and other user acquisition networks. You’ll be instrumental in driving app installs, registrations, and deposits, while continuously optimizing campaigns to maximize ROMI.

Key Responsibilities

Develop and implement effective user acquisition strategies to drive app registrations, deposits, and return on marketing investment (ROMI)
Launch, manage, analyze, and optimize mobile user acquisition campaigns across multiple platforms
Evaluate ad creatives, provide performance insights, and suggest data-driven improvements
Identify and test new acquisition channels and campaign strategies
Conduct A/B tests and performance analyses to boost campaign efficiency and user engagement
Explore new geographies and advertising sources to scale acquisition efforts
Stay informed on the latest mobile marketing and paid media trends to maintain competitive edge

Requirements

Minimum 3 years of hands-on experience with Google UAC, Apple Search Ads, and other mobile advertising networks
Proficiency in user acquisition tools such as Appsflyer (or similar MMPs), SplitMetrics (optional), Firebase (optional), and Google Looker Studio (optional)
Deep understanding of mobile app marketing channels, UA strategies, and industry best practices
Experience working with both iOS and Android platforms and their specific acquisition frameworks
Experience with web-to-app user acquisition is a strong plus
Strong analytical mindset and ability to derive insights from data to optimize performance
Excellent communication and collaboration skills; comfortable working cross-functionally
English: Upper-Intermediate (other languages are a plus