SEO Specialist

Position: SEO Specialist
Reports to: Christopher Semetis, Senior Director, Web Development 
Department: Web & Digital Marketing 
Location: U.S.-based remote (see location requirements below)

Who we are: 

CIEE is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and culturally diverse world. 

Why work with us:   

• You will change the world. CIEE builds bridges between different people, different countries, and different cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives, our alumni change the world. Be part of the change!
• You will receive a competitive total rewards package. CIEE provides all employees with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include:
  • Paid time off and Parental leave
  • Gym Reimbursement Program
  • Employee Assistance Program
  • Short-term & Long-term Disability
  • 6 floating Fridays (based on our eligibility rules)
  • CIEE Study Abroad and TEFL Program discounts
  • 403(b) Retirement Plan with employer contribution
  • Insurance Coverage (life, travel, medical, dental, and vision) 
  • Flexible Spending Accounts/Health Savings Accounts (medical and dependent)
  • Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)
• You will be part of a fast-paced, international, diverse, and collaborative team of professionals. CIEE operates the largest nonprofit network of study-abroad locations, with facilities and staff in 29 countries.  Additionally, we help international participants from over 140 countries come to the USA each year.  Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams and are dedicated to advancing our 75-year-old mission to make the world a more peaceful place. 

Who you are:

CIEE is looking for someone who is passionate about SEO and Digital Marketing to help deliver quality organic search results for our college study abroad business. The ideal candidate will not only be proficient in the latest techniques and tools but will think strategically about projects and play a role in putting together integrated campaigns blending organic search, PPC, display, and remarketing. The candidate will have a blend of technical experience and content skills. They should be able to multitask across diverse environments, communicate effectively with business stakeholders and internal team members, and be excited learning about new technologies and processes. They should also be able to report on their findings and progress. This is a full-time remote position, Monday-Friday with east coast hours of 9 a.m.-5 p.m. (EST). CIEE is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and culturally diverse world.

What you’ll do:

• Preparing and executing on-page optimization strategies to improve organic visibility for our programs, locations, and services.
• Assisting with strategic development for brand and marketing campaigns, starting from kickoff and extending through post-launch and analysis.
• Maintaining keyword lists based on clients’ objectives and market opportunities, using data analytics from various sources.
• Preparing reports which show performance and trends to deliver insights/recommendations to clients.
• Reviewing and editing page content to comply with SEO best practices, ensure proper messaging, use of value propositions, and call to action statements to drive.
• Assist with webpage updates and posting blogs.
• Conducting website technical audits to identify areas of concern from an SEO perspective, including analysis and implementation of technical recommendations to help improve website page speed, uncover and remedy web crawling issues, analyze rendering, and more.
• Reviewing website analytics, crawl reports, and analytics reports to come up with strategies to improve indexation.
• Working with our internal resources to prepare, plan, and execute link building and content marketing strategies.
• Maintaining relationships with sales and marketing team and proactively assessing opportunities to improve the site’s performance.

What you’ll bring:

• 2-3 years of direct SEO experience working with multiple clients simultaneously.
• Understanding of how to interpret data from platforms like Google Search Console and Bing Webmaster Tools.
• Knowledge of SEO software such as Moz, SEMRush, BrightEdge, or Screaming Frog.
• Familiarity with website analytics platforms such as Google Analytics.
• Ability to write compelling, optimized content (page content, metadata, etc.).
• Ability to think strategically to identify and define keyword opportunities for optimization.
• Knowledge of factors that influence search engine rankings.
• Demonstrated track record of delivering organic traffic related outcomes in competitive markets.
• Familiarity with content management systems, like Drupal, WordPress, etc.
• Working knowledge of HTML and CSS.
• Understanding of best practices for site architecture and URL structure.
• Understanding of Schema markup.
• Experience working with canonical tags, redirects, robots.txt files, and XML sitemaps.

Location Requirements:

The position is available to candidates in the United States, except for candidates residing in:

• Washington (State)
• Colorado
• California
• Jersey City, NJ
   

CIEE believes that professionals with varied backgrounds bring unique approaches and ideas to solving problems and advancing our mission to bring the world together. Qualified candidates from underrepresented groups are strongly encouraged to apply. 

Due to federal regulations, a reference and background check will be conducted as a condition of employment.