Senior Digital Marketing Manager

Job Title: Sr Digital Marketing Manager

Location: Remote

Reports To: Head of Marketing

About the Role

We’re looking for a results-driven Senior Digital Marketing Manager to take our digital marketing to the next level. You’ll drive the development, execution, and optimization of multi-channel campaigns across digital platforms to accelerate brand growth and customer acquisition.

The Senior Digital Marketing Manager will leverage data, creativity, and innovation to ensure our digital presence is impactful, measurable, and aligned with our business objectives. 

Responsibilities

Campaign Management

• Plan, launch, and optimize digital campaigns, including paid media, SEO, and social media.

• Monitor, analyze, and report on campaign performance, optimizing for KPIs such as conversion rates, customer acquisition cost (CAC), and lifetime value (LTV).

• Use A/B testing and data-driven insights to continuously improve campaigns and maximize ROI.

• Manage the digital marketing budget and allocate resources effectively across channels to maximize performance.

• Work closely with sales and product teams to ensure digital marketing efforts are aligned with business goals and customer needs.

• Lead the development and optimization of marketing funnels, from awareness to conversion, focusing on personalization and prospect experience.

Lead Funnel & Hubspot Management

• Oversee the management and optimization of lead funnels within HubSpot, ensuring seamless lead flow from acquisition to conversion.

• Manage HubSpot's CRM, workflows, and email automation to align with campaign goals and deliver personalized, targeted messaging to leads.

• Collaborate with sales to optimize the alignment between marketing automation and the sales process, ensuring smooth handoffs and consistent communication with leads.

• Continuously monitor funnel performance, identifying bottlenecks or areas for improvement and making data-backed recommendations to increase efficiency.

Data-Driven Decision Making

• Analyze performance data from Google Analytics, social media platforms, CRM, and other marketing platforms to derive actionable insights and refine strategies.

• Conduct competitive analysis and stay on top of industry trends to ensure marketing strategies are innovative and ahead of the curve.

• Develop and present detailed reports on campaign performance, providing recommendations to senior leadership.

Qualifications:

• 7+ years of experience in digital marketing, with at least 3 years in B2B marketing

• Proven experience managing cross-channel campaigns, including paid search (Google Ads), social media ads (Facebook, LinkedIn, Instagram) and SEO.

• Expertise in HubSpot management, particularly in workflows, CRM setup, and marketing automation tools for lead nurturing and segmentation.

• Expertise in marketing automation platforms (e.g., HubSpot, Marketo), CRM tools, and analytics platforms (Google Analytics, SEMrush, etc.).

• Strong understanding of digital marketing principles, including customer segmentation, lead nurturing, and funnel optimization.

• Excellent project management and organizational skills with the ability to manage multiple campaigns and stakeholders simultaneously.

• Data-driven mindset with a track record of using analytics to make informed decisions and optimize performance.

What We Offer:

• Competitive salary with performance-based incentives.

• Equity and ownership opportunities within a growing company.

• Comprehensive health benefits and flexible work options.

• Generous PTO and professional development support.

• Opportunity to shape the sales direction of an innovative advertising platform.

Join Us:

Be a part of Vantage’s exciting growth journey. Apply now to help lead our marketing strategy, drive product success, and position Vantage as a leader in the advertising industry.

About Vantage 

Vantage plays in a $250BN addressable market in North America that is seeing significant disruption. Retailers are transforming their digital marketing practices to drive customer acquisition and are looking for new profit centers in retail media networks.

Vantage is uniquely positioned in this space, having established a technology platform that is custom-built for retail media. We offer the only turnkey platform for integrated retail media networks. We significantly outperform online media benchmarks by leveraging automation, machine learning, and AI. Ours is the market-leading platform and we have real traction with some of the biggest names in retail.

We are excited to expand the team and take the company to the next level. You would have the opportunity to get in early, and obviously, that comes with great possible financial upside, but it also comes with an opportunity to shape the culture of the team. So, we’re picky about the people we invite to join the journey. We’re looking for true team players, not lone wolves or temporary hired guns. We are professionals with a passion for doing great work and driving real success for Vantage and our clients.

Headquartered in Toronto but working fully remotely, the Vantage team is diverse, creative, and fun. We believe that our strong commitment to diversity & inclusion enables Vantage to be better. We also believe that people are happiest and can accomplish the most amazing things when they have the freedom and flexibility to customize their work and life environments and can take on huge, stimulating challenges with fantastic colleagues.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into building a team. Vantage offers a full range of medical, dental, and vision benefits. All employees are also owners, as everyone is enrolled into the Vantage Employee Stock Option Plan. Vantage provides strong maternity / parental leave benefits in all jurisdictions.

Vantage also offers numerous well-being programs, education assistance, development courses, and discount programs with participating partners. As for time off, Vantage employees enjoy generous vacations, as well as paid holidays throughout the calendar year, a number of paid holidays, sick time, and other time off are provided consistent with relevant jurisdictions and company policies.

Reasonable accommodations are available to job applicants on request and throughout the application process.

We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.