Offer summary

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field., Proven experience in corporate marketing and brand management., Strong analytical skills and proficiency in marketing analytics tools., Excellent communication and interpersonal skills..

Key responsibilities:

Develop and implement marketing strategies to enhance brand visibility.

Collaborate with cross-functional teams to ensure brand consistency.

Monitor market trends and competitor activities to inform marketing decisions.

Prepare and present reports on marketing performance and brand metrics.

A premier university in Asia, the Singapore Management University (SMU) is internationally recognised for its world-class research and distinguished teaching. Established in 2000, SMU’s mission is to generate leading-edge research with global impact and produce broad-based, creative and entrepreneurial leaders for the knowledge-based economy. Home to around 10,000 undergraduates and postgraduates, SMU comprises eight schools: School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Computer and Information Systems, Yung Pung How School of Law, School of Social Sciences, College of Integrative Studies and College of Graduate Research Studies. SMU offers a wide range of bachelor’s, master’s and PhD degree programmes in the disciplinary areas associated with the six schools, as well as in interdisciplinary combinations of these areas. SMU has an emphasis on generating rigorous, high-impact, and relevant multi-disciplinary research that addresses Asian issues of global relevance, SMU faculty collaborate with leading international researchers and universities from USA, Europe, China and India as well as with partners in the business community and public sector, through its research institutes, centres and labs. SMU’s city campus is a state-of-the-art facility located in the heart of downtown Singapore, fostering strategic linkages with business, government and the wider community.

Required profile