Digital Marketing Manager

Description

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational
• opportunities, and experiential growth opportunities.

• Develops and executes innovative Account-Based Marketing (ABM) and Account-Based Experience (ABX) campaigns targeting key enterprise accounts to drive engagement, pipeline growth, and revenue.
• Partners closely with Sales, Customer Success, and Product Marketing to identify high-value accounts, craft personalized messaging, and deliver coordinated multi-channel programs.
• Designs and implements scalable ABM strategies, including 1:1, 1:few, and 1:many campaign approaches.
• Leverages intent data, firmographics, and behavioral insights to tailor content and outreach across digital and offline channels.
• Tracks and analyzes ABM/ABX campaign performance, providing regular reporting on account engagement, influenced pipeline, and revenue attribution.
• Continuously optimizes ABM tactics based on data-driven insights to enhance buyer experiences and improve account conversion rates.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Bachelor's degree in marketing or related field (Master's Degree a plus).
• 5-10 years of proven working experience in digital marketing.
• Experience running digital marketing campaigns and paid social media advertising.
• Analytical mind and keen eye for detail to generate consistent reporting on all marketing initiatives.
• Strong writing skills with the ability to write your own marketing content, collaborating with product marketing as required
• Strong interpersonal, analytical and project management skills.
• Ability to navigate through corporate shared services to support marketing initiatives
• Experience using Wrike, Salesforce, 6sense, PowerBI and other tools is a plus