Conversion Strategy Analyst

About TaskUs: TaskUs is a provider of outsourced digital services and next-generation customer experience to fast-growing technology companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fastest-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery, ride-sharing, HiTech, FinTech, and HealthTech. 

The People First culture at TaskUs has enabled the company to expand its workforce to approximately 45,000 employees globally. Presently, we have a presence in twenty-three locations across twelve countries, which include the Philippines, India, and the United States.

It started with one ridiculously good idea to create a different breed of Business Processing Outsourcing (BPO)! We at TaskUs understand that achieving growth for our partners requires a culture of constant motion, exploring new technologies, being ready to handle any challenge at a moment’s notice, and mastering consistency in an ever-changing world.

What We Offer: At TaskUs, we prioritize our employees' well-being by offering competitive industry salaries and comprehensive benefits packages. Our commitment to a People First culture is reflected in the various departments we have established, including Total Rewards, Wellness, HR, and Diversity. We take pride in our inclusive environment and positive impact on the community. Moreover, we actively encourage internal mobility and professional growth at all stages of an employee's career within TaskUs. Join our team today and experience firsthand our dedication to supporting People First.

We are seeking a data-driven and strategic Conversion Strategy Analyst to accelerate lead conversion across the funnel. This role will be responsible for managing lead flow, developing Salesforce reports and dashboards, leveraging segmentation strategies, and executing targeted campaigns. A strong focus will be placed on using AI-driven tools and automation to nurture leads effectively and improve conversion rates from MQL to SQL and beyond.

Key Responsibilities

• Build, maintain, and optimize Salesforce reports and dashboards to track lead lifecycle performance, conversion rates, campaign impact, and sales pipeline health.

• Partner with Marketing and Sales leaders to surface insights that inform go-to-market strategy.

• Own and continuously improve lead flow processes from capture to handoff, ensuring timely follow-up and proper routing.

• Identify and resolve any bottlenecks or inefficiencies in the lead funnel using data insights.

• Develop lead segmentation strategies based on firmographics, behavior, engagement score, and lifecycle stage.

• Create dynamic lists and audiences for personalized outreach and campaign execution.

• Collaborate with marketing and sales to plan and launch campaigns aimed at moving leads through the funnel.

• Optimize AI-driven tools (e.g., chatbots, automated email sequences, lead scoring models) to personalize nurture journeys.

• Translate analytical insights into actionable recommendations for stakeholders.
   

Requirements

• 3-5 years of experience in marketing operations with strong analysis and reporting responsibilities

• Advanced proficiency in Salesforce reporting and dashboards - strong ability to analyze and visualize lead funnel metrics, campaign performance and sales pipeline trends

• Familiarity with lead lifecycle stages, lead scoring models and marketing-to-sales handoff best practices

• Experience with data segmentation and audience targeting based on behavioral. Firmographic and lifecycle criteria

• Solid understanding of campaign measurement and attribution models

• Experience working with marketing automation platforms is a strong plus

How We Partner To Protect You: TaskUs will neither solicit money from you during your application process nor require any form of payment in order to proceed with your application. Kindly ensure that you are always in communication with only authorized recruiters of TaskUs.

DEI: In TaskUs we believe that innovation and higher performance are brought by people from all walks of life. We welcome applicants of different backgrounds, demographics, and circumstances. Inclusive and equitable practices are our responsibility as a business. TaskUs is committed to providing equal access to opportunities. If you need reasonable accommodations in any part of the hiring process, please let us know.

We invite you to explore all TaskUs career opportunities and apply through the provided URL https://www.taskus.com/careers/.