Offer summary

Qualifications:

5+ years of experience in social media, with at least 2 years in a leadership role., Previous experience in crypto, blockchain, or Web3 is essential., Excellent written and verbal communication skills in English and Chinese., Deep understanding of platform algorithms and social best practices..

Key responsibilities:

Manage and support a social media team in executing strategies across various platforms.

Serve as the liaison with cross-functional teams to align social media with broader marketing campaigns.

Track and analyze performance metrics to inform optimization strategies.

Participate in live engagements and document campaign outcomes for future initiatives.

Job description

About BingX

A leading crypto exchange since 2018
With 20 million registered users worldwide
Official crypto exchange partner of Chelsea FC
User-First, reliable, innovative, and diversified
List over 1,000 spot trading pairs
Offer over 300 futures trading pairs
Integrate with over 80 public chain ecosystems
Rank top on CoinMarketCap and CoinGecko
TradingView's Best Crypto Exchange for 2021, 2022 & 2023
A gateway for the next billion crypto users

Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.

BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.

Our current vacancy | Full-time | Long-term | REMOTE

Responsibilities

Manage and support a growing social media team in developing and executing strategies across X, Instagram, Facebook, and LinkedIn, ensuring a consistent brand voice and message.
Serve as the main liaison with cross-functional teams (Product, PR, Sponsorship, SEO, Ops, Design, and Video), translating briefs into actionable plans and aligning on priorities to integrate social into broader marketing campaigns.
Strategically plan social content in alignment with cross-functional campaigns, managing shared timelines and deliverables across teams.
Manage executions to ensure all social content (posts, stories, and videos) launches on time and remains coordinated with other brand and marketing channels.
Participate in and support live engagements such as Twitter Spaces or community events, where relevant.
Track and analyze performance metrics, turning insights into clear, actionable optimization strategies.
Document campaign outcomes and share key learnings to inform future initiatives.

Requirements:

5+ years of experience in social media, with at least 2 years in a leadership or team management role.
Previous experience in crypto, blockchain, or Web3 is a must.
Excellent written and verbal communication skills in English and Chinese.
Deep understanding of platform algorithms, trends, and social best practices.
Proficient in social and web analytics tools (e.g. GA, native platform insights).
Strong attention to detail and highly organized.
Hands-on with content creation and platform management.

Working at BingX

Join an international and diversified team
Great career development in a fast-growing company
Be part of the future of finance technology and achieve meaningful goals
Competitive market salary and fully remote/work-from-home flexibility
Flexibility to observe your local holiday calendar, alongside additional benefits

Required profile