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Platform Automation Manager - Mexico

Remote: 
Full Remote
Contract: 
Full time
Work from: 
Spain, Mexico

Offer summary

Qualifications:

Bachelor’s degree in a technical field or business administration with a strong tech focus., Proven experience in marketing automation, campaign management, and project delivery., Mandatory expertise in Salesforce Marketing Cloud and Salesforce CDP (Data Cloud)., Strong technical understanding of Salesforce automation workflows and architecture..

Key responsibilities:

  • Build and automate complex campaign journeys across platforms, ensuring alignment with business needs.
  • Collaborate closely with IT to interpret and implement technical requirements.
  • Own end-to-end campaign quality, including setup for measurement and rigorous QA testing.
  • Identify opportunities to optimize and automate processes for continuous improvement.

NextLink Group logo
NextLink Group SME http://www.next-link.ch
201 - 500 Employees
See all jobs

Job description

This is a remote position.

Are you a technical marketing automation expert with a passion for driving innovation and efficiency? We are seeking a talented Platform Automation Manager to join our team. In this role, you will play a pivotal role in ensuring the smooth operation and continuous optimization of our pharmaceutical client’s digital marketing campaigns, primarily utilizing Salesforce Marketing Cloud, Salesforce Data Cloud (CDP), and Adobe Campaign Classic.

Main Responsibilities

  • Campaign Automation: Build and automate complex campaign journeys across platforms, ensuring alignment with business needs as defined in campaign briefings.

  • Technical Collaboration: Collaborate closely with IT to interpret, translate, and implement technical requirements, bridging the gap between business and development teams.

  • Quality Assurance: Own end-to-end campaign quality, including setup for measurement, rigorous QA testing, and troubleshooting.

  • Platform Development & Enhancements: Develop and test script enhancements (JavaScript), schema extensions, API/web calls, campaign templates, HTML content, and technical workflows.

  • Process Optimization: Identify opportunities to optimize and automate processes, driving continuous improvement and platform efficiency.

  • Documentation: Maintain clear and comprehensive documentation of all enhancements, templates, and technical processes.

  • Cross-functional Collaboration: Work in close partnership with Campaign Support Services and the Omnichannel Platform Management team.
Requirements
Bachelor’s degree in a technical field or business administration with a strong tech focus.

Proven experience in marketing automation, campaign management, and project delivery.

Mandatory expertise in Salesforce Marketing Cloud and Salesforce CDP (Data Cloud).

In-depth knowledge of Adobe Campaign Classic; knowledge of CDPs is a plus.

Strong technical understanding of Salesforce automation workflows and architecture.

Certifications in marketing automation platforms (e.g., Adobe Architect/Developer, Salesforce) are preferred.

Proficiency in SQL, ETL, APIs, JavaScript, HTML, CSS; Python is a plus.

Familiarity with the Software Development Life Cycle (SDLC) and agile project environments.

Experience working with Atlassian tools (Confluence, JIRA, Bitbucket).

Knowledge of email and website design.

Experience in pharmaceutical industry and tools such as Veeva CRM is a strong plus.

Experience in production support and debugging complex campaign workflows.

Strong analytical thinking, problem-solving skills, and attention to detail.

Senior profile with strong initiative, flexibility, and excellent soft skills.

Willingness to occasionally work outside NY hours to support global teams.

Valid documentation and availability to travel occasionally (1–2 times to Spain, 2–4 times to the US annually).

Fluency in English (written and verbal).

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

SalesforceAdobe Experience CloudCampaign ManagementProject ImplementationAgile Software DevelopmentDebuggingHyperText Markup Language (HTML)JavaScript (Programming Language)SQL (Programming Language)Campaign ManagementDevelopment SupportCascading Style Sheets (CSS)Application Programming Interface (API)Web DesignSoftware DevelopmentETL (Extract Transform Load)Email ManagementMarketing AutomationPython (Programming Language)Marketing Automation

Other Skills

  • Fine Motor Skills
  • Analytical Thinking
  • Detail Oriented
  • Physical Flexibility
  • Problem Solving
Are you interested?

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