Offer summary

Qualifications:

Minimum of 1 year experience managing Meta ad campaigns., Solid understanding of Meta Ads Manager and performance metrics analysis., Experience with A/B testing and familiarity with UTM parameters., Self-motivated with strong organizational skills..

Key responsibilities:

Develop, launch, and optimize Meta ad campaigns aligned with client goals.

Monitor performance and adjust budgets and targeting to maximize ROI.

Perform audience research and build custom audiences to enhance campaign performance.

Generate performance reports and collaborate with design and copy teams.

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Minimum of 1 year hands‑on experience managing Meta (Facebook & Instagram) ad campaigns

Solid understanding of Meta Ads Manager, including campaign setup, audience targeting, and budget optimization

Proven ability to analyze performance metrics (CPC, CPA, ROAS) and derive actionable insights

Experience with A/B testing of ad creative, copy, and audiences to improve campaign ROI

Familiarity with UTM parameters and basic tracking implementations to measure traffic sources

Preference: experience setting up Meta pixels or conversion tracking via basic website builders (e.g., WordPress, Wix, Shopify)

Preference: prior exposure to Google Ads campaign management and optimization

Self‑motivated quick learner with strong organizational skills and the ability to prioritize multiple campaigns

Core responsibilities:

Develop, launch, and optimize end‑to‑end Meta ad campaigns aligned with client goals and KPIs

Monitor daily performance, conduct regular audits, and adjust budgets, bids, and targeting to maximize ROI

Perform audience research and build custom and lookalike audiences to scale campaign performance

Design and execute A/B tests on ad creative, copy, placements, and objectives, then report on findings

Preference: implement and troubleshoot pixel and conversion tracking on client websites using basic website builders

Generate weekly and monthly performance reports, highlighting key insights and actionable recommendations

Collaborate with design and copy teams to ensure ads meet brand guidelines and resonate with target audiences

Preference: occasionally present campaign performance and strategic recommendations in client‑facing meetings

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!

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