Offer summary

Qualifications:

8-10+ years of B2B SaaS demand generation experience, particularly in fintech or enterprise technology sectors., Experience leading global BDR teams and marketing functions., Strong understanding of modern marketing technology and data-driven performance metrics., Proven track record in building and scaling pipeline-generating marketing programs..

Key responsibilities:

Lead and scale Provenir’s global demand generation and capture strategy.

Design and execute multi-channel campaigns across various platforms.

Drive Account-Based Marketing (ABM) programs with AI-enhanced targeting.

Collaborate with Sales and Product Marketing to create persona-driven journeys for target accounts.

Job description

Provenir's AI Decisioning Platform empowers banks, fintechs, and financial services providers to minimize risk and maximize value across the customer lifecycle—all on a single platform. Provenir combines cutting-edge technology, data, and AI to create powerful, impactful decisions. From enhancing customer experience and preventing fraud to optimizing operations and boosting business agility, our platform transforms the way organizations approach decisioning. Trusted by the world’s leading financial services providers, Provenir is at the heart of innovation in over 60 countries, processing more than 4 billion transactions annually.

As we continue to scale, we’re looking for a VP of Demand Generation to lead sustainable, full-funnel growth strategy and pipeline creation. This role is a critical part of our revenue operations and global marketing function and will partner closely with Rregional commercial functions and Product Marketing to fuel the next phase of Provenir’s growth.

What You’ll Do

Lead and scale Provenir’s global demand generation and capture strategy, owning demand generation, capture and marketing strategy for pipeline nurture and customer/account growth
Work closely with content to design and execute multi-channel campaigns across paid media, SEO, content syndication, email, events and more
Drive ABM programs with AI-enhanced targeting, intent data, and intelligent personalization
Lead a global team of digital marketing specialists, field marketers and BDRs fostering a culture of innovation, global best practice and continuous learning
Drive global standards across these functions to aid consistency and adoption of best practice, whilst executing appropriately at a local and regional level to enhance regional performance
Collaborate with Sales and Product Marketing to create persona-driven journeys for target accounts that align with financial services buying cycles and messaging
Optimize the marketing tech stack, implementing automation and AI tools to drive efficiency
Own measurement and attribution, delivering data-backed insights and actionable recommendations to improve ROI
Produce data-driven quarterly and annual plans that align demand investments with corporate and regional growth goals.

What Success Looks Like

Predictable and scalable pipeline generation and nurture aligned to revenue goals and ideal customer profile (ICP)
Support customer account growth
Global and regional performance improvement
Improved demand capture conversion rates of high value target accounts that match our ICP
High-impact marketing campaigns that resonate with buyers across regions
Strong internal alignment between Regional Marketing, BDRs, and Sales

What You Bring

8 –10+ years of B2B SaaS demand generation experience with specific expertise in the fintech and/ or enterprise technology sectors required
Experience leading global BDR teams and/or marketing functions
Data-driven mindset with the ability to build and manage performance dashboards and attribution model
Led Account-Based Marketing (ABM) strategy, aligning sales and marketing to drive engagement and pipeline growth across high-value enterprise accounts.
Deep expertise across paid digital, SEO, lead nurturing, and campaign ops
Strong understanding of modern martech (Salesforce, 6sense, Lusha, Pardot etc.)
Experience operating in a matrix environment
Proven track record of building and scaling pipeline-generating and nurturing marketing programs
Self-starter who thrives in fast-paced, builder environments
Strong leadership capabilities, with experience managing remote and international teams
A strategic thinker with tactical execution skills and a passion for driving results

Why Provenir

Work for a fast-growing, global company at the forefront of AI and fintech
Lead high-visibility initiatives with direct impact on pipeline and revenue
Collaborate with an ambitious, supportive, and experienced team
Enjoy a flexible remote-first environment with competitive compensation and benefits

At Provenir, we recognize that diversity and inclusion make our teams stronger. We are committed to equal employment opportunity and welcome everyone regardless of race, colour, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, citizenship, or veteran status or medical condition. We encourage people from all backgrounds to apply.

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