Offer summary

Qualifications:

5+ years of experience in social media marketing, both agency and in-house., 2+ years of experience in leading social media marketing teams., Strong understanding of organic content strategy and engagement tactics., Solid writing skills in English (C1+ level) and experience with analytics..

Key responsibilities:

Develop and execute social media strategies across various platforms for internal and client products.

Engage with followers and manage community interactions effectively.

Collaborate with influencers and coordinate with design and copywriting teams.

Track performance metrics and optimize strategies based on analytics and trends.

Job description

About the role

Helpware is looking for an experienced Senior Social Media Lead to manage and grow our online presence. In this role, you'll develop strategies, create and oversee content, engage with audiences, and ensure consistent messaging across platforms. You will work closely with different teams to support campaigns and track performance.

This is a chance to lead social media efforts for a global brand and make a lasting impact.

Responsibilities:

Develop and execute social media strategies across platforms (Instagram, LinkedIn, TikTok, YouTube, X, etc.) for internal and client’s products and services.
Engaging with followers and managing community interactions.
Collaborating with influencers for brand partnerships.
Support brand campaigns, launches, and key initiatives with tailored SMM execution.
Manage the content calendar, ensuring consistency with brand tone and voice.
Collaborate with designers and copywriters.
Coordinate with paid media and outbound teams.
Track performance metrics and optimize strategy.
Stay on top of trends, algorithm changes, and competitor activity.
Hire, lead or mentor SMM specialists.

Key Qualifications and Requirements:

5+ years of experience in social media marketing (agency and in-house).
2+ years of experiences in leading SMM.
Proven experience working with international and U.S.-based clients/brands.
Proven success managing and growing brand accounts.
Strong understanding of organic content strategy and engagement tactics.
Hands-on experience with scheduling tools.
Solid writing skills in English (C1+ level).
Ability to brief and review creative assets (basic design/video editing knowledge is a plus).
Experience interpreting analytics and adjusting strategy accordingly.
Experience with paid SMM campaigns (Meta, LinkedIn).
Understanding of PR strategies and experience in media relations.

We offer:

The opportunity to work with a talented and ambitious team.
A global environment that values creativity, collaboration, and innovation.
Professional growth opportunities and a culture of continuous learning.
The opportunity to work fully remotely.
Competitive compensation linked to USD rate.
Medical and Life insurance after the trial period.
Schedule: 12 pm – 9 pm or 11 am - 8 pm (8 working hours + 1 hour of a break during this period).
Corporate training and parties.

Required profile