Growth Marketing Manager (Epoche) at Genesis

Epoche is a lingerie brand launched to lead the industry into the future. With no unrealistic female bodies, and no compromise between sexuality and comfort. Designed to embrace female power and success, and make women love themselves just as much as we love them.

We are looking for a Growth Marketing Manager to disrupt lingerie marketing, but do it with class.

Key Responsibilities:

• Conducting in-depth research on the lingerie and fashion market.
• Monitoring trends and identifying innovative opportunities.
• Developing and launching new marketing initiatives from concept to execution.
• Leading campaigns across social media, content, email, paid ads, influencer marketing, and more.
• Driving brand awareness and demand ahead of launch.
• Generating sales in line with defined KPIs.
• Tracking ROI and ensuring marketing activities lead to profitability.

Must-have Skills & Knowledge:

• Strong critical thinking and analytical abilities.
• Solid understanding of marketing funnels and key metrics.
• A growth mindset and strong initiative.
• Knowledge of behavioral economics, cognitive biases, and how buying decisions are made.
• Ability to use AI tools to automate and accelerate marketing workflows.
• Sales skills and attention to detail.
• Structured approach to thinking, communication, and execution.

Nice-to-Have Skills:

• Copywriting proficiency.
• Hands-on experience with social media and influencer marketing.

Your Experience

Must-Have:

• Proven track record launching marketing initiatives from scratch.
• Digital marketing experience in at least two: social media, email, performance marketing, or growth hacking.
• Experience managing remote teams, freelancers, or agencies.

Nice-to-Have:

• Background in the fashion or lingerie industry.
• A deep understanding of customer psychology (e.g., a psychology degree is a plus).
• Experience creating viral content or leading buzz-worthy campaigns.

Company Benefits:

• Supportive and empowering environment for personal and career growth.
• Flexible working hours.
• Fully remote work with regular strategic team gatherings in Europe.
• Unlimited paid day-offs when meeting KPIs.
• Education compensation, participation in industry events, and work travel.

We’re waiting for your CV!