Digital Marketing & Paid Ads Specialist (ZR_23049_JOB)

This is a remote position.

Role Name: Digital Marketing & Paid Advertising Specialist

Schedule:

• 35+ hours/week
  

Client Time zone: Australian Eastern Time

Client Overview

Join a thriving multi-brand e-commerce enterprise that’s revolutionising online retail through innovative digital strategies. This established organization operates multiple successful Shopify stores and is positioned for significant growth in the digital space. With a strong focus on data-driven marketing and customer acquisition, this company provides an exciting opportunity to work with cutting-edge marketing technologies and strategies.

Job Description

Take ownership of paid advertising initiatives across multiple e-commerce brands in this dynamic role where you’ll drive growth through sophisticated digital marketing campaigns. You’ll have the opportunity to shape and optimize marketing funnels while working directly with business leadership. This position offers the exciting challenge of managing both Google and Meta advertising platforms, with the autonomy to implement and optimize campaigns that directly impact business growth. You’ll be joining a forward-thinking team that values data-driven decision-making and innovative marketing approaches.

Responsibilities

• Design and execute high-performing paid advertising campaigns across Google Ads and Meta platforms
  
• Develop and optimize marketing funnels to maximize conversion rates and ROI
  
• Manage and enhance multiple Shopify store integrations with advertising platforms
  
• Implement comprehensive tracking systems to monitor campaign performance and ROI
  
• Create and optimize landing pages and conversion paths
  
• Conduct regular performance analysis and provide actionable insights
  
• Execute basic SEO optimizations to support organic growth
  
• Collaborate with internal stakeholders to align marketing initiatives with business goals
  

Requirements

• Proven track record managing successful Google Ads and Meta advertising campaigns
  
• Strong understanding of marketing funnel optimization and conversion rate optimization
  
• Demonstrated experience with Shopify e-commerce platform
  
• Advanced knowledge of digital analytics and reporting tools
  
• Basic SEO implementation experience
  
• Strong analytical mindset with data-driven decision-making abilities
  
• Excellent English communication skills
  
• Self-motivated with ability to work independently
  
• Experience in e-commerce industry preferred
  
• Ability to manage multiple projects while maintaining attention to detail