Product Marketing Director

Job Title:

Job Description

We're Concentrix. The global technology and services leader that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with. We shape new game-changing careers in over 70 countries, attracting the best talent.

Our game-changers around the world have devoted their careers to ensuring every relationship is exceptional. And we’re proud to be recognized with awards such as "World's Best Workplaces," “Best Companies for Career Growth,” and “Best Company Culture,” year after year.

Join us and be part of this journey towards greater opportunities and brighter futures.

We are looking for a seasoned B2B Product Marketing expert with experience in new product launches, insights, positioning, messaging, GTM strategy and collaboration across product, marketing and sales.

What you will do in this role

In everything we do, we believe in doing right by and for people – our clients, their customers, our people, our community, and our planet.

As Product Marketing Director, you will be responsible for developing and executing the product marketing strategy around our GenAI product suite.

This role is pivotal in helping us launch new products as well as drive awareness, adoption and engagement. You need to be experienced in developing strategic plans and executing with precision as well as comfortable taking the lead in working closely with sales, product, marketing, sales enablement and customer success teams to align marketing efforts with business objectives.

You’ll need to be an expert in using insights to drive strategy and positioning, developing compelling value propositions and messaging, executing across teams and driving measurable results.

• Strategy Development: Design and implement comprehensive B2B product marketing strategies including new product and feature launches, solution positioning and evangelism.
• Market Research: Understand market trends and customer intelligence and turn this data into actionable tactics and outcomes that drive impact. Connect how our solutions meet the needs of the audiences and identify where we need to develop and innovate. Understand competitor offerings and create strong, differentiated positioning for our solutions.
• GTM: Collaborate, create and drive impactful GTM strategies – launching products, driving revenue and ensuring ambitious product development rollouts are capitalised. 
• Segmentation, Targeting and Positioning: Identify and refine audience ICPs. Develop clear and compelling product positioning, messaging and value propositions. Create strong solution stories to ensure internal and external audience understanding. Shape propositions for different solutions and audiences to clearly communicate vales and differentiation.
• Storytelling: Be an expert storyteller, bringing together data and narrative to tell a compelling message that shapes the foundation and building blocks of our product stories. Develop the big ideas that shape messaging and narrative across all content and communications. Define positioning and develop compelling messaging that makes it easy for audiences to understand what we do, how we do it, why it’s great for them and why we’re different. Help shape sales enablement messages to give our sellers the knowledge, tools and passion to talk about and sell our products.
• Campaign Leadership: Guide the planning and execution of integrated, cohesive marketing campaigns across multiple channels to ensure global launch and PMM objectives are met. Work with teams across content, creative, demand generation, PR, AR, social media, sales enablement, operations and delivery to orchestrate and deliver plans to achieve objectives. Work closely with PR, investor relations and analyst relations IR to ensure our products are well represented and understood by industry.
• Content Creation: Champion and guide the creation of targeted content and collateral to tell the right stories to the right audiences across a variety of formats and channels. Equip sales teams with tools, materials, and training to improve selling effectiveness.
• Performance Metrics: Track and analyze the performance of product marketing initiatives, adjusting strategies as necessary.
• Collaboration: Become a key strategic partner to the product organization. Get deep into the product world to understand the solutions, interconnections and roadmap priorities. Ensure product marketing’s interests are well represented across all teams. Build strong cross-functional relationships across marketing, sales, sales enablement and customer success teams to ensure alignment on your comprehensive GTM plans.

Your qualifications

We embrace our game-changers with open arms, people from diverse backgrounds, who are curious and willing to learn. Your natural talent to help others and go beyond WOW for our customers will fit right in with what we do and who we are.

Concentrix is a great match if you:

• Bachelor's degree in Marketing, Business, or a related field
• 8+ years experience in B2B product marketing in a technology related field.
• Proven track record of successful product launches and marketing campaigns.
• Strong strategic thinking and analytical skills with the ability to bring others along on the journey by communicating the vision and listening to key stakeholders.
• Excellent communication and leadership abilities with the ability to manage a global group of cross-functional stakeholders.
• Ability to work collaboratively across departments.
• Demonstrated ability to take initiative and ownership with focus on continuous improvements
• Ability to grasp and translate technical capabilities into benefits is crucial.

It will be a plus if you:

• Have familiarity with AI and technology solutions

What’s in it for you

We challenge conventions to deliver outcomes unimagined by creating customer experiences that go beyond WOW.

In this role, we offer benefits that help support your unique lifestyle:

•  Full-time indefinite contracts
• Competitive salary and performance bonus
• Bring-a-friend (referral) bonus opportunities
• Full paid training on the company and the project you'll be working on
• Career development programs, specialized courses, and language classes

Power the best version of you!

At Concentrix, we invest in our game-changers because we know that when our people thrive, our clients and their customers thrive.

If all this feels like the perfect next step in your career journey, we want to hear from you. Apply today and discover why over 440k+ game-changers around the globe call Concentrix their “employer of choice.”

Concentrix is an equal opportunity employer

We're proudly united as one team, one company, globally. We're committed to equal employment opportunities for all candidates and a work environment free from discrimination and harassment. All our recruitment practices are based on business needs, job requirements, and professional qualifications, without regard to race, age, gender identity, sexual orientation, religion, ethnicity, family or parental status, national origin, disability, or any other classification protected by applicable national laws.

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