Demand Generation Manager

First Things First - What We Can Offer You

• Responsible Time Off
• Comprehensive medical, dental, vision package with 100% employer paid options
• 401k/Retirement Plan with 6% employer match
• Generous Parental Leave Program
• Home Office Allowance
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
• Talent Referral Program – get rewarded for referring a friend to join our team!
• Flexible work environment
• Diverse training & internal networking opportunities across all of our product lines
• Opportunities for career progression and development
• For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking
• Check out our website for more about working at Simpro Group https://www.simprogroup.com/company/careers

The Job

What You’ll Do

• Execute and support Simpro Group’s global growth marketing strategy across our powerhouse brands - Simpro, BigChange, AroFlo, and ClockShark - with a strong focus on ABM, digital engagement, and paid media initiatives.

• Collaborate with cross-functional teams to design and deliver targeted account-based marketing (ABM) programs using tools like 6Sense, helping us identify, engage, and nurture high-value accounts through the funnel.

• Partner with Revenue Operations, Sales, and Marketing to connect data from platforms like 6Sense, Salesforce, and paid media tools, delivering a seamless and insightful view of the entire customer journey.

• Develop and manage multi-channel campaigns across paid search, social, and display - tailored to buyer stages and ABM strategies -to drive awareness, engagement, and conversions.

• Analyze performance metrics across platforms to uncover insights, optimize performance, and recommend strategic adjustments to improve lead quality, pipeline velocity, and ROI.

• Lead the integration and activation of insights from Salesforce and other marketing platforms to enhance personalization and effectiveness of outbound efforts.

• Provide strategic guidance and direction on paid media efforts (PPC and paid social) through agency partners or internal resources, with a focus on outcomes—not daily ops.

• Design and implement A/B tests and leverage performance data to continuously refine lead generation and engagement strategies.

• Support budget management and resource planning to ensure we’re making the most of every marketing dollar across digital channels.

• Keep up to date with the latest in demand gen best practices, marketing tech, and ABM innovations - and bring those ideas to life.

What You’ll Bring

• Hands-on experience with PPC, paid social media, and account-based marketing, with a strong understanding of digital campaign management.

• Proficiency in digital marketing and ABM tools, including Google Ads, LinkedIn Ads, and 6Sense.

• Strong analytical abilities, with a focus on interpreting data, optimizing campaigns, and making data-driven decisions.

• Excellent collaboration skills, with the ability to work closely with cross-functional teams including sales, product marketing, and regional marketing teams.

• Solid project management skills, capable of managing multiple tasks, deadlines, and competing priorities.

• Growth-oriented mindset with an eagerness to test, learn, and iterate in a fast-paced environment.

• Effective communication skills, with the ability to share insights and make recommendations to senior leadership.

• Adaptable and proactive, with a passion for digital growth marketing and achieving impactful results.

Core values required of all Simpro, AroFlo, BigChange & ClockShark employees:

We Are One Team

We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

So, if you'd like to join a fun and progressive organization where there are opportunities to develop your career, please apply now with your CV/resume.

*Please note, no agencies will be accepted in the recruitment of this role. Remote positions are only open to candidates residing in AL, AZ, CA, CO, FL, GA, HI, IL, IN, KY, MA, MN, MO, NJ, NM, NY, OH, OR, PA, RI, SC, TX, WA. Due to legal, tax, and business considerations, we are unable to hire outside these locations at this time. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.