(Senior) Product Marketing Manager (m/f/x) remote

We at sevdesk

As an intuitive cloud accounting software, we empower founders, self-employed individuals, and small business owners to focus on what truly matters. Our product offers them a smart accounting tool to save time in their daily activities. As a company, we aim for excellence, continuously expand our horizons, and strive for daily improvement of our product and our daily work life. In pursuit of these goals, we rely on our strong culture, innovative spirit, and unwavering passion. In the future, we hope to count you among our dedicated team members.

Your mission

This role sits at the heart of our marketing team — where growth and product come together. With strong positioning, smart launches, and data-backed campaigns, you’ll help us attract and convert more of the right customers, faster.
As part of the marketing organization, you’ll act as the strategic connector between product and go-to-market, ensuring every release and customer insight translates into measurable business impact.

Here's how you'll make an impact:

• Develop and execute product marketing strategies: positioning, messaging, and persona-driven segmentation. 

• Translate deep customer insights into compelling messaging through research, interviews, and behavioral analysis. 

• Monitor the competitive landscape and market trends to sharpen strategic direction. 

• Create and optimize conversion-driven content: landing pages, campaign assets, and in-product messaging. 

• Own CRO and experimentation, running A/B tests to improve performance across the funnel. 

• Leverage AI tools to scale research, content generation, and personalization with speed. 

  
  

Your qualification

• 5+ years of product marketing experience in B2B SaaS, ideally in the SMB segment. 

• You have broad digital marketing expertise + a strong track record of strategic thinking paired with hands-on execution — you know how to go from insight to impact. 

• Proven ability to craft clear, benefit-driven messaging that translates complex features into tangible value. 

• Experience with conversion rate optimization, experimentation, and funnel optimization. 

• Comfort working in cross-functional teams, especially close collaboration with product. 

• Curiosity and a proactive mindset when it comes to leveraging AI tools for research, creation and optimization. 

• Fluency in German (native level) and strong English skills (C1+) to operate confidently across teams and markets. 

• You live in Germany.