Offer summary

Qualifications:

Experience in media buying using Meta Ads Manager and Google Ads., Proven ability to design and execute growth experiments quickly and efficiently., Strong data analysis skills with tools like GA4, Looker Studio, or SQL., Familiarity with various marketing channels including SEO, TikTok ads, and influencer marketing..

Key responsibilities:

Conduct rapid experiments to identify high-converting audience segments and effective marketing channels.

Launch and manage micro-budget ad campaigns across platforms like Meta and Google.

Create and maintain a dashboard to track key performance metrics such as CAC and CTR.

Prepare weekly reports and a final hand-off document detailing findings and recommendations.

Job description

Part‑time (≈ 10-20 hrs/week)

X‑week project
Remote

🧠 About Legion Health

Legion Health is on a mission to deliver the best psychiatric care in the world—and to do it at scale.

We're building a full-stack AI-native psychiatry network—our clinicians provide high-quality care directly to patients, and AI agents automate all parts of our care operations (e.g., scheduling, risk analysis, billing, etc.). Our vision? A patient experience that’s 10X better, more affordable, and higher-margin than ever before.

Today, we're turning weeks-long wait times into same-day appointments, crafting seamless digital experiences in a broken healthcare system, and scaling a company that patients genuinely trust.

💡 Why We Need You

Legion Health has a strong pull from online directories, but we don’t yet know who exactly converts best or which channels can scale. In X weeks, you will run rapid experiments that answer:

ICP Clarity – Which micro‑segments of insured individuals convert fastest and cheapest?
Channel Viability – Which growth channels will still matter when we 3× ARR?

Your findings will decide where we invest marketing dollars and how we message our product moving forward.

🎯 Core Outcomes

Audience & ICP Discovery
Launch micro‑budget ad probes on Meta (Facebook/Instagram) and Google Search/Display.
Isolate high‑intent personas by age, condition (e.g., ADHD vs. anxiety), insurance, city, and message.
Understand, at a granular level, who converts at the highest rate.
Deliver quantified market‑size estimates and segment‑level CAC, CTR, and landing‑page‑CVR benchmarks.
Produce a refined Ideal Customer Profile deck and messaging framework that the founders can weaponize in future campaigns.
Channel Discovery & Testing
Design a sprint roadmap that touches as many major growth levers as possible:

Paid search / AI search / organic search surfaces
Paid social (Meta, TikTok, YouTube, etc.)
Influencer micro‑campaigns (psychiatry YouTubers, mental‑health TikTokers, MD creators)
Directories (Zocdoc, insurer portals)
Organic social pilots
Referral hooks (B2B PCP outreach, C2C paid incentives)

Ship a minimum‑viable test for each channel: instrument pixels, UTMs, and event triggers.
Track real‑time CAC, payback proxy, and engagement signals (CTR > 4 %, landing‑page CVR, quiz completions).
Kill or double budgets based on marginal CAC; document why each channel stays or dies.
End with a ranked channel matrix: scalability score, cost efficiency, and next‑step experiments.
Measurement & Reporting
Stand up a lightweight dashboard (GA4 or PostHog) showing spend, CAC, CTR/CVR, and first‑visit‑to‑booking rates.
Send a crisp weekly memo: tests launched, costs, winners/losers, next week’s plan.
Deliver a final hand‑off report and roadmap that the team can execute without you.

🛠️ Must‑Have Skills

Hands‑on media buying in Meta Ads Manager and Google Ads (setup, creative, tracking, optimization).

Growth‑experiment design: you can go from hypothesis to live test in < 24 hours on a small budget.

Data fluency: GA4, Looker Studio, PostHog, or SQL for cohort/CAC/LTV analysis.

Lean creative chops: comfortable whipping up ad variants in Canva/Figma or directing a freelancer in 24 hours.

Channel breadth: prior experiments in at least three of the following—SEO, TikTok ads, influencer seeding, Zocdoc, referral loops.

Communication: write clear memos and present insights to non‑marketers in 10 slides or fewer.

💰 Engagement Details

Time – Roughly 10-20 hours per week for X weeks (renewable if ROI is obvious).
Compensation – Competitive hourly or project rate.
Budget – Dedicated test pool for ads, influencer fees, directory listings, and tooling. You control allocation.

Required profile