Senior Manager, SEO

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Walker Sands is seeking a Senior SEO Manager to serve as a strategic leader and manager of our clients’ SEO, GEO and content marketing programs. The key focus areas of this role are applying strategic and big-picture thinking to provide value to medium to large clients. 

Responsibilities:

• Proactively develop and lead search engine optimization (SEO) and generative engine optimization (GEO) strategies for multiple clients, working closely with both junior specialists and senior strategists 
• Conduct and review keyword research as an input to clients' SEO programs
• Work internally and within clients’ external project management systems to complete tasks
• Work with account manager to ensure both internal and external deadlines are being met, and that the team is aligned with both client and Walker Sands expectations 
• Act as SEO lead and subject matter expert on client status calls
• Manage a small team of direct reports and interns - coach and delegate work to specialists and senior specialists and support their professional growth and development
• Provide ideas for efficiencies and improved results based on program workflow as well as client goals and needs
• Provide regular reporting and recommendations to the account and client lead based on program trends, competitor analysis, and program results
• Explain complex concepts and deliver strategic recommendations with the clients' business needs and all Walker Sands services in mind 
• Articulate and explain SEO / GEO performance to various client stakeholders, from entry-level to C-suite. 
• Lead and tailor strategy to client needs from onboarding and throughout the engagement
• Work, collaborate, and build strong relationships with a cross-functional agency team to support the execution of SEO and integrated marketing programs
• Commitment to constant learning and experimentation, including staying up-to-date with trends in SEO / GEO and the broader marketing industry

Qualifications:

• 3 to 7 years of full-time SEO experience, with demonstrated results preferred 
• Google Analytics Certification preferred 
• Ability to work collaboratively on a team
• Client-facing communication skills (written and verbal) on SEO and integrated digital marketing strategies, execution, and results
• Ability to craft client-ready communications that include thoughtful, clarifying questions when necessary
• Possess/develop a consultative mindset, proactively providing solutions and best practices to common problems and roadblocks
• Understand the uses and functionality of the platforms used by clients and be able to make proactive recommendations based on your clients' problems
• Strong knowledge and understanding of SEO and marketing-specific metrics
• Strong client-facing skills and experience
• Exceptional attention to detail
• Ability to manage multiple tasks across several clients with differing degrees of priority
• Ability to meet deadlines under pressure
• Ability to articulate SEO strategy at a high and granular level
• Meet all deadlines or communicate deadline adjustments as needed. Demonstrate responsibility over deadlines of account support staff

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