Offer summary

Qualifications:

6-10 years of sales and distribution management experience, preferably in consumer electronics or related sectors., Proven ability to manage multi-channel sales across China., Strong proficiency in the regional retail and e-commerce landscape., Fluent in Mandarin and English, with Cantonese as an advantage..

Key responsibilities:

Develop and implement sales strategies for the Greater China market.

Manage relationships with distributors, resellers, and retail partners.

Drive revenue through online and offline sales channels.

Coordinate with marketing and headquarters on campaigns, product launches, and market activities.

Job description

Description

About Cardo Systems:

Cardo Systems is a global leader in wireless communication systems for motorcycle riders, offering cutting-edge Bluetooth and mesh communication technology. With expanding footprints in safety, outdoor sports, and sound, Cardo continues to redefine communication on the move.

Role Summary:

As the Country Manager for Greater China, you will lead Cardo’s regional commercial efforts. Your mission will be to drive both online and offline sales, build and execute regional sales strategies, manage local distribution networks, and ensure strong field presence. You’ll collaborate closely with marketing to ensure alignment on brand messaging, campaigns, and market engagement while representing Cardo’s premium brand in one of its key strategic markets.

Location: Greater China Region

Reports to: Sales Director, APAC

Key Responsibilities:

Develop and implement comprehensive sales strategies tailored to the Greater China market.
Lead, manage, and expand relationships with distributors, resellers, and key retail partners.
Drive revenue across all sales channels – both online (e-commerce, marketplaces) and offline (dealers, retail).
Monitor market trends and competitor activities; provide actionable insights to headquarters.
Ensure effective field presence through dealer visits, POS engagement, and events.
Collaborate with the APAC Marketing Manager to align on campaigns, product launches, and local activations.
Support and leverage the China Brand Ambassador to build brand awareness and credibility.
Forecast sales, track KPIs, and report regularly to the APAC Director.
Coordinate closely with headquarters on pricing, inventory planning, and promotional strategies.
Represent Cardo Systems at local and regional trade shows and events.

Requirements

Requirements:

6-10 years of sales and distribution management experience, preferably in consumer electronics, powersports, outdoor gear, or mobility sectors.
Proven track record in managing multi-channel sales across China.
Experience working with marketing teams to support sell-out.
Strong proficiency in the regional retail and e-commerce landscape.
Fluent in Mandarin and English (spoken and written), Cantonese (advantage)
Willingness to travel frequently within the region.
Excellent interpersonal, negotiation, and communication skills.
Entrepreneurial mindset with a hands-on approach.
Experience working with multinational organizations

Required profile