Minimum 7 years of experience in social media management and strategy., Proven track record of scaling brands’ organic social media presence., Strong understanding of multiple social media platforms and their unique requirements., Experience in health, wellness, or regulated industries is strongly preferred..
Key responsibilities:
Design and implement comprehensive social media strategies aligned with brand voice.
Transform educational content into engaging social media formats.
Develop and manage content calendars across multiple social channels.
Analyze performance metrics and adjust strategies to optimize engagement.
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Join a pioneering health and wellness brand that’s transforming the natural supplements industry through science-backed formulations and educational content. This established UK-based company, with a 7-year track record of success, specializes in regulated natural ingredients and maintains a strong commitment to providing pharmaceutical-grade alternatives for health-conscious consumers. Working directly with a founder-led team, you’ll be part of a mission-driven organization helping customers find natural solutions for sleep, pain management, stress relief, and women’s health.
Job Description:
As Social Media and Content Marketing Manager, you’ll spearhead the organic growth of a premium wellness brand’s digital presence across multiple platforms. This role offers unique autonomy to shape and execute social media strategy while working directly with founding team members to transform scientific knowledge and educational content into engaging social media narratives. You’ll be instrumental in scaling the brand’s social presence, managing a mix of founder-led content, educational materials, and scientific communications. This position offers the opportunity to make a significant impact in the natural wellness space while working with a dynamic, global team dedicated to improving customers’ lives through natural solutions.
Responsibilities:
Design and implement comprehensive social media strategies aligned with brand voice and educational mission
Transform founder-created educational content into engaging, platform-specific social media formats
Develop and manage content calendars across multiple social channels
Create compelling narratives from scientific content and wellness education materials
Coordinate with paid media teams to ensure content alignment and maximum impact
Structure and optimize founder-led content for various social platforms
Build and execute organic growth strategies across all social channels
Analyze performance metrics and adjust strategies to optimize engagement
Package educational and scientific content for both organic and paid social initiatives
Lead the development of platform-specific content strategies
Requirements
Minimum 7 years of experience in social media management and strategy
Proven track record of scaling brands’ organic social media presence
Demonstrated ability to transform complex topics into engaging social content
Experience in health, wellness, or regulated industries strongly preferred
Strong understanding of multiple social media platforms and their unique requirements
Excellent English communication and content creation skills
Ability to work autonomously while maintaining alignment with brand strategy
Experience working directly with founding teams or senior stakeholders
Proven track record of driving organic growth through social channels
Flexible schedule with ability to overlap with UK/Dubai time zones
Strong project management and organizational skills
Background in content strategy and educational content development
Benefits
HMO coverage for eligible locations
Permanent work from home
Immediate hiring
Steady freelance job
Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.
ZR_23191_JOB
Required profile
Experience
Industry :
Human Resources, Staffing & Recruiting
Spoken language(s):
English
Check out the description to know which languages are mandatory.