Offer summary

Qualifications:

5+ years of experience in growth, marketing, or business development within remittances is essential., Deep knowledge of remittance flows and diaspora networks, particularly in Romania., Proficiency with data analysis tools and a track record of optimizing campaigns based on data-driven insights., Bachelor’s degree in Business, Marketing, Economics, or a related field is required..

Key responsibilities:

Drive growth metrics by increasing transaction volume, Monthly Active Users (MAU), and average transaction size in Romania.

Build and manage a community ambassador network to enhance user referrals and engagement.

Negotiate partnerships with banks and fintechs to improve service reach and reduce transaction costs.

Execute targeted marketing campaigns and manage a growth marketing budget for cost-efficient growth.

Job description

About the role:

Paysend is seeking a dynamic Growth Manager to spearhead transformative initiatives in Romania, one of Europe’s most vibrant remittance markets. You’ll drive transaction volume, user acquisition, and brand recognition by optimizing marketing campaigns, managing a grassroots ambassador network, and strengthening partner relationships. Join us to lead Paysend’s growth in these key corridors and redefine how communities send money globally.

What You'll Do (Responsibilities):

Drive Growth Metrics:

Deliver ambitious targets, including growth in send volume, Monthly Active Users (MAU), and average transaction size for Romania.
Use tools like Amplitude to analyze user funnels, reduce friction points, and boost conversion rates across the remittance journey.

Community Ambassadors Program:

Build and oversee a network of 1-2 ambassadors per major sending country within the first year, targeting diaspora groups and offline communities.
Define clear KPIs (e.g., new user referrals, event attendance), provide ongoing training, and assess ambassador performance quarterly to maximize advocacy.

Partnership Management:

Negotiate with banks, payment processors, and fintechs to enhance service reach, secure better terms, and lower transaction costs, aiming for at least two new partnerships annually.
Launch co-branded marketing efforts with partners to amplify customer acquisition and elevate Paysend’s brand presence.

Srategic Marketing Initiatives:

Execute CPA-based acquisition campaigns with cooperation with CPA agencies.
Diaspora-focused Social media groups in sending countries to attract senders in Romania with help of social media agencies.
Develop localized campaigns tailored to cultural and economic contexts (e.g., Romanian expats in Italy), driving sign-ups and awareness with help of social media agencies.
Manage a growth marketing budget, optimizing spend for cost-efficient growth and measurable ROI.

Research:

Explore integrations with local payment systems and digital wallets to streamline the user experience.
Monitor competitor offerings (e.g., Wise, Remitly, etc) and propose differentiating strategies to maintain a competitive edge

Cross-Functional Collaboration:

Report to the Regional Growth Lead and work with a small local team to align strategies with business goals.
Provide monthly market insights to the product team, advocating for regional adaptations (e.g., multi-currency support), and ensure compliance with EU standards.

What You’ll Need To Be Successful In This Role:

Proven Experience: 5+ years in growth, marketing, or business development within remittances. Remittance experience is a MUST.
Market Expertise: Deep knowledge of remittance flows and diaspora networks (e.g., Romania) and familiarity with local payment preferences.
Analytical Thinking: Proficiency with data tools and a history of optimizing campaigns through data-driven decisions.
Negotiation & Partnerships: Proven ability to secure favorable terms and scale partnerships with financial or tech providers.
Community Engagement: Experience managing ambassador (agent) programs or engaging diaspora communities, both online and offline, is a big plus.
Regulatory Knowledge: Understanding of EU payment regulations and local compliance standards is a plus.
Language Proficiency: Fluency in English (required); proficiency in Romanian.
Education: Bachelor’s degree in Business, Marketing, Economics, or a related field (or equivalent experience).

Why Join Paysend?

Make a Global Impact: Directly impact millions of users worldwid
Accelerate Your Career: Benefit from internal mobility, mentoring programs, and continuous learning opportunities
Thrive in a Connected, Global Organization: Collaborate with colleagues across our international hubs and more
Embrace a Principle-Driven & Focused Culture: Work in an organization guided by strong principles and values that actually help you achieve more than you thought possible
Enjoy Competitive Compensation and Benefits: Receive a competitive salary, benefits, and flexible work arrangements

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