Marketing Coordinator

The Role

ITHAKA is seeking a highly-collaborative, versatile, and passionate Marketing Coordinator to join our Integrated Marketing Communications team. This role will support the day-to-day functions of the marketing department and actively contribute to multi-channel marketing programs that reflect our mission, align to our values, and promote our services. The ideal candidate will be an organized multi-tasker, able to support many diverse marketing activities simultaneously. 

In this role, you’ll participate in all facets of marketing including strategy development, campaign and event planning, and digital marketing. You will be encouraged to contribute ideas and will provide hands-on tactical execution support across a range of strategic integrated marketing campaigns and activities that raise brand awareness and drive demand for our products and services. The Marketing Coordinator is an essential role that supports the execution of integrated marketing efforts across all channels including web, social media, advertising, email campaigns, webinars, and conferences and trade shows.

The ideal person is a curious, self-motivated, energetic and proactive communicator who enjoys a team environment and has an intrinsic desire to continuously raise the bar for yourself and others. You have a keen interest in learning and participating in all facets of marketing and communications, from strategy and execution to measurement and refinement. This position reports to the Director, Integrated Marketing Communications, and broadly supports the marketing organization in the development of high-quality deliverables and events that communicate our services to varied audiences within the higher education landscape.

Responsibilities

• Support the project management and execution of lead generating marketing campaign related activities such as email creation and deployment, creative and design projects, content marketing, and website content updates.
• Support the planning and execution of in-person events by assisting the Event Manager in coordinating logistics, supporting pre and post event communications, helping with lead-capture and qualification, and more. 
• Participate in planning, executing, and moderating virtual events and educational webinars, ensuring smooth execution while overseeing webinar recordings, transcriptions, and related content updates for marketing use.
• Schedule and facilitate team and stakeholder meetings for assigned projects, ensuring alignment on deliverables, timelines, and campaign objectives.
• Own project tracking and communication, keeping internal teams informed on campaign progress, ensuring deadlines are met, and providing post-campaign insights and debriefs.
• Develop strong cross-functional partnerships with internal teams, external partners, and key stakeholders to ensure alignment and project success.
• Manage marketing project organization, including file storage, budget tracking, reporting, and shared digital asset management.
• Maintain and update internal marketing resources, such as wikis, digital file repositories, and team collaboration tools.
• Serve as the primary point of contact for external vendors, advertising opportunities, and industry associations, ensuring smooth coordination and execution of marketing initiatives.
• Support and maintain project management systems and CRM databases, ensuring accurate campaign tracking and performance insights.
• Conduct research to support marketing strategies and decision-making.
• Occasional travel to our New York office is required for event-related shipping tasks.
• Occasional travel to events outside of New York is required (>10%).

Experience and Skills

• 1–2 years of experience in marketing coordination, communications, or a related role or equivalent relevant experience through school, internships, or volunteer work.
• Degree in Marketing, Communications, or a related field or equivalent experience.
• Working knowledge of traditional and digital marketing, content marketing, and social media marketing.
• Proven ability to work independently and collaboratively in a team environment.
• Superb written and verbal communications skills.
• Strong time management skills with the ability to prioritize tasks while maintaining attention to detail and delivering high-quality work.
• Familiarity with content management systems (CMS) such as Wordpress.
• Experience creating content and using social media platforms.
• Proven experience creating emails using templates and email marketing services such as Mailchimp or Account Engagement.
• Deep understanding of Microsoft Office and Google Workspace.
• GoToWebinar or other webinar software experience.
• Experience with project management software platforms such as Asana or Monday.com a plus.

Physical Requirements:

• Ability to lift up to 50lbs.
• Ability to pack and manage shipments, as well as receiving and restocking marketing materials.
• Ability to travel.

Work Authorization and Sponsorship

ITHAKA is not currently considering candidates who require any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States.

Compensation and Benefits

At ITHAKA we believe in openness and equity. Part of living those values is our commitment to clarity about salary ranges, so candidates know what to expect. The starting salary for this position ranges from $50,000 - $57,500 per year. Starting pay may vary with job-related knowledge, skills, and experience. At present, our total compensation package for benefits-eligible employees includes medical, dental, and vision plans, an employer-paid 10% retirement contribution, paid parental and caregiver leave, 22 days of paid time off, 11 paid holidays, up to 12 sick days, wellness benefits, and more. Please note that ITHAKA, at its discretion, may make changes to its benefits programs from time to time.

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