Offer summary

Qualifications:

Proven experience executing personalized 1:1 and 1:few ABM campaigns in B2B SaaS., Strong analytical skills and knowledge of tools like Salesforce, HubSpot, Common Room, or Clay., Exceptional project management skills and attention to detail., Genuine interest or experience in areas like DevOps, engineering, or incident management..

Key responsibilities:

Develop and execute high-impact Account-Based Marketing (ABM) programs to accelerate deals and drive revenue growth.

Create personalized experiences through tailored content, digital advertising, and events.

Collaborate closely with the enterprise Sales team to ensure alignment on account-specific goals.

Regularly measure and analyze ABM campaign performance, providing insights and recommendations to stakeholders.

Job description

About incident.io

incident.io is the leading all-in-one platform for incident management. From small bugs to major outages, incident.io helps teams respond fast, reduce downtime, and improve every time something goes wrong.

Since launching in 2021, we’ve helped 800 companies—including Netflix, Airbnb and Block—resolve over 250,000 incidents. Every month, more than 30,000 responders across Engineering, Product and Support use incident.io to fix things faster.

We’re a small team that cares deeply about pragmatism, quality, magic, and pace. We've raised $100M from Index Ventures, Insight Partners and Point Nine, alongside many angel investors who are founders and executives of world-class companies.

The Team

Our Marketing team is the connective tissue between our product, our customers, and the market. As strategic storytellers with a deep understanding of incident.io, we partner closely with sales, engineering, product, and leadership to drive growth and bring our message to life across every channel.

We thrive in a fast-paced environment where creativity meets precision. From running campaigns and building top-of-funnel programs to crafting clear technical content and shaping our brand, we’re focused on reaching the right audience with the right story. Whether it's launching new features, enabling the sales team, or creating standout content for engineers, we play a key role in driving revenue and building deep engagement with our audience.

As our first ABM hire focused on growing our enterprise business, you’ll work closely with Sales to select, prioritize, and deeply understand our most important accounts. You’ll create personalized marketing campaigns, sometimes tailored to individual accounts, sometimes to small groups, that resonate clearly and directly with their business goals. Your main objective will be building relationships, generating pipeline, and ultimately helping our sales team close deals.

This role requires someone strategic, creative, and comfortable collaborating closely with Sales and Product Marketing to build thoughtful campaigns. You should enjoy experimenting, quickly learning from results, and clearly communicating your ideas across teams. If you thrive in roles where you can shape your own approach, see the direct impact of your efforts, and take personal ownership of outcomes, this could be a great fit.

What you'll be doing

Develop and execute high-impact Account-Based Marketing (ABM) programs to accelerate deals, expand within key accounts, and drive revenue growth.
Create personalized experiences through tailored landing pages, content, digital advertising, direct mail campaigns, events, and social media.
Collaborate closely with the enterprise Sales team and the rest of marketing to ensure alignment on account-specific goals and strategies.
Regularly measure, analyze, and communicate ABM campaign performance, insights, and recommendations to stakeholders across the organization.
Continuously refine ABM strategies based on data, feedback from Sales, and industry best practices.

What you need to be successful

Proven experience executing personalized 1:1 and 1:few ABM campaigns in B2B SaaS.
Ability to collaborate closely with Sales, adapting strategies based on performance data and sales feedback.
Exceptional project management skills, attention to detail, and a proactive approach to overcoming challenges.
Strong analytical skills and knowledge of tools like Salesforce, HubSpot, Common Room, or Clay.
Genuine interest or experience in areas like DevOps, engineering, or incident management, and comfort in a fast-paced environment with a strong bias for action.

What we offer:

We’re building a place where great people can do their best work—and that means looking after you and your family with benefits that support health and personal growth.