Communications Manager, West Coast

Position Summary

The Professional Women’s Hockey League (PWHL) is growing — with new teams in Vancouver and Seattle set to hit the ice in fall 2025. To support this exciting next chapter, the league is hiring a Communications Manager based on the West Coast.

This role will serve as the primary league communications partner for the Vancouver and Seattle teams, helping to build each team’s identity and visibility from the ground up. From crafting compelling stories and managing media relations to coordinating publicity and gameday communications, this person will play a critical role in shaping how these teams are seen, heard, and celebrated.

We’re looking for someone who brings a deep understanding of the sports media landscape, a strong grasp of the game of hockey, sharp writing and storytelling skills, and the ability to thrive in a fast-paced environment. Most importantly, this role is about amplifying the PWHL’s voice — and the voices of its athletes — in a way that aligns with our mission to grow the game and engage fans across North America and globally.

This position reports to the league’s Vice President of Communications and External Affairs.

Duties & Responsibilities

• Develop and implement communication strategies, decisions, policies, and initiatives both internally and externally for the PWHL with limited supervision.
• Primary league communications lead for the Vancouver and Seattle teams.
• Proactively cultivate relationships with diverse local media outlets, seeking creative opportunities for coverage across print, digital, radio, and television platforms to expand audience reach and brand visibility.
• Guides and Partners with team Media Relations staff to draft and distribute media materials including press releases, game notes, and postgame summaries.
• Develops player-focused storytelling that highlights personality, achievements, and unique journeys with limited supervision.
• Ensures consistent messaging and brand voice across all communication channels.
• Respond to media inquiries and interview requests professionally and promptly; arrange and coordinate interviews for players and league personnel as needed.
• Maintain a strong understanding of team dynamics, player rosters, local markets, and media landscapes.
• Collaborate regularly with the league’s Communications department, contributing to shared goals and participating in ongoing planning and knowledge-sharing.
• Uphold confidentiality and professionalism when handling sensitive information and internal matters.
  
  

Qualification Requirements

• Minimum of 5 years working in sports media relations, public relations, communications, journalism, or related professional experience.
• Bachelor’s in communications, journalism, media, or related degree – Required.
• West Coast-based candidates preferred, ideally in or near Seattle or Vancouver, to best support local team needs and game coverage.
• In-depth understanding of the game of hockey and experience creating media materials such as game notes, press releases, player bios, and postgame summaries in a fast-paced sports environment.
• Must be proficient with computers and MS Office programs.
• Ability to be on-site at select games, practices, events, and other activities in the Seattle and Vancouver markets, as well as potentially league travel to other cities.
  
  

Skills, Abilities & Attributes

• Proven communications expertise with a track record of developing media strategies, managing brand reputation, and navigating fast-paced environments.
• Strong writing and storytelling skills, with a passion for hockey and experience producing media materials in a sports setting.
• Creative thinker with strong research skills and a talent for generating compelling, original ideas to drive coverage.
• Clear and confident communicator, able to collaborate effectively across departments and with external partners.
• Proactive, curious, and committed to continuous learning and process improvement.
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines simultaneously.
• Flexible and dependable, with the ability to work evenings, weekends, and on short notice as needed to meet team and league demands.
  
  

A competitive base salary will be offered, factoring in candidate experience and skill level. Compensation range: $70,000 - $80,000 USD or $91,000 - $104,000 CAD including participation in the company-sponsored benefit plan(s).

Background check: Successful completion of pre-employment comprehensive background check except where limited by applicable law.

EEOC: The Professional Women’s Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.