Content Marketing Lead (LinkedIn)

ABOUT DUALENTRY

Founded in 2024, DualEntry is one of NYC’s fastest-growing AI startups. We’re backed by top-tier VCs and over 30 angel and unicorn founder investors. Our founders are serial entrepreneurs who raised $380M+ and scaled their previous company to $100M ARR.

We move fast, love what we do, and hire people who are excited to build, test, and learn at high speed.

ABOUT THE ROLE

We’re hiring our first Content Marketing Lead with a clear focus on building and scaling our LinkedIn presence into a powerful growth engine. This role is about creating high-impact LinkedIn-first content that drives engagement, brand awareness, and a consistent stream of qualified leads (SQLs).

If you're passionate about LinkedIn as a platform for storytelling, growth, and community-building — and you're ready to build a content engine that punches above its weight — we want to talk.

WHAT YOU’LL DO

Own LinkedIn Content Strategy

• Develop and execute a LinkedIn-first content strategy that fuels audience growth, engagement, and lead generation.

Create High-Impact LinkedIn Content

• Build a consistent stream of posts, thought leadership pieces, LinkedIn newsletters, and other native formats that resonate with our ICP.

Leverage AI & Automation for Scale

• Use AI tools and automation to streamline content creation, repurposing, and distribution — operating at the scale of a large content team with minimal resources.

Run High-Volume Content Experiments

• Continuously test messaging, content formats, and creative angles to optimize engagement and lead generation on LinkedIn.

Collaborate Across Teams

• Work closely with product, design, and leadership to align messaging and ensure cohesive brand storytelling. Manage external creators and contractors as needed.

Build Supporting SEO & Website Content

• Contribute to the broader content engine, including SEO-optimized blog posts and landing pages, to amplify reach beyond LinkedIn.

WHY JOINN DUALENTRY?

Be the Architect of Our LinkedIn Growth Engine

• Take ownership of our primary content channel and define how we show up on LinkedIn.

Shape the Content Narrative from Day One

• Lead content strategy, messaging, and positioning from the ground up.

Work Directly with Founders

• Collaborate closely with seasoned entrepreneurs who have raised $380M+ and built companies to exit.

Join a Fast-Paced, High-Growth AI Startup

• Operate at the forefront of AI-driven content and growth marketing.

WHAT WE'RE LOOKING FOR

4+ years of content marketing experience, with a proven track record of building content strategies from scratch.

• Deep understanding of LinkedIn as a growth channel — with hands-on experience growing company pages, personal brands, or LinkedIn newsletters.
• Strong copywriting and storytelling skills; ability to translate complex ideas into engaging content.
• Experience using AI tools, automation, and analytics to scale content production and measure performance.
• Data-driven mindset with experience running A/B tests and optimizing based on insights.
• Comfortable working in a fast-moving, high-ownership startup environment.
• Bonus: experience in SaaS, AI, or B2B tech content marketing.

Compensation for this role: $35,000 USD to $50,000 USD base salary + $15,000 USD sales commission + $30,000 USD equity ownership

If you're ready to own and grow a LinkedIn-first content function, drive real impact, and shape how DualEntry shows up in the market — we’d love to hear from you. 🚀