Offer summary

Qualifications:

2+ years of hands-on experience in PPC and local SEO., Proven success in lead generation for service-based businesses., Strong understanding of digital marketing KPIs such as CPA, CTR, and ROAS., Proficient in tools like Google Ads, Google Analytics, and SEMrush..

Key responsibilities:

Audit and manage existing Google Ads campaigns and SEO strategies.

Build optimized PPC campaigns targeting local keywords and geographic areas.

Conduct local SEO audits and optimize on-page content and metadata.

Share performance updates and deliver reports with actionable insights.

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Job description

Scope: Part-Time / Project-Based

Rate: Candidate to propose their own rate

Job Description:

We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (1520km radius, aged 20+). This is a results-based engagement with high accountability and clear ROI expectations.

Key Goals: