Offer summary

Qualifications:

3+ years of experience managing Meta ad campaigns, especially for DTC brands., Strong analytical skills with expertise in calculating key metrics like ROAS, CTR, and CPM., Proficient in building reports using Excel or Google Sheets for performance tracking., Excellent communication skills in fluent English, both written and verbal..

Key responsibilities:

Launch and manage Meta ad campaigns, including A/B testing for optimization.

Analyze performance metrics and provide insights to clients for strategy improvement.

Create detailed reports on ad performance using advanced Excel or Google Sheets functions.

Maintain communication with clients and collaborate with cross-functional teams on ad content and creative testing.

Job description

GrowthAssistant is looking for a Facebook Ads Specialist for our growth marketing team in the US. This teammate helps launching and optimizing Meta ad campaigns, analyzing performance metrics, and creating detailed reports to guide strategy. Collaborates with teams to test creatives, explore new channels, and communicate results with clients.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays and Time Offs
Health Insurance Card

The Role

Launch and manage new Meta ad campaigns from scratch, including A/B testing to identify successful strategies.
Independently optimize Meta campaigns based on data trends (ROAS, CTR, CPM) to drive business results.
Proactively recommend new best practices to clients based on data analysis and industry trends.
Monitor, track, and export performance data, identifying challenges and sharing insights on ad effectiveness.
Build comprehensive reports in Excel or Google Sheets, utilizing advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly client updates.
Test new ad copy and creative assets, particularly when introducing new products or services.
Assist in the development of new ad channels as needed, such as TikTok.
Collect ad content, assets, and copy from cross-functional marketing teams.
Maintain consistent communication with clients through instant messaging, video calls, email, and project management tools.
Identify, report, and provide feedback to the creative team on successful creative tests.

Must Have:

3+ years of hands-on experience managing Meta ad campaigns, preferably with a focus on direct-to-consumer (DTC) brands or budgets of $50K+.
Familiarity with Northbeam and or 3rd party attribution platforms.
Expertise in analyzing Meta ads data, calculating key metrics (ROAS, CTR, CPM), and making proactive optimization recommendations.
Experience building new reports in Excel or Google Sheets to display paid media performance and trends over time.
Proven ability to monitor and optimize ad spend on a daily, weekly, and monthly basis, making budget allocation adjustments as needed.
Strong communication skills (written and verbal) in fluent English.
Proactive daily communication via Slack, email, and video calls, with a bias for action to enhance ad performance.
Demonstrated success working with U.S.-based clients in previous roles.
Ability to work during Eastern Standard Time (EST) hours.
Data analysis experience for performance reporting and campaign optimization.
Passion for creative strategy with an understanding of market trends.
Previous experience working with DTC e-commerce brands.
Ability to work EST

Nice to Have:

Experience managing paid social campaigns on other platforms (e.g., TikTok, Pintrest).
Familiarity with Notion for project tracking and team administration.
Experience creating SOPs and structured daily/weekly processes for campaign management.

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!

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