Offer summary

Qualifications:

10+ years of experience in wholesale sales or business development, preferably in consumer tech or health sectors., Proven track record of launching brands and scaling operations across European markets., Strong negotiation skills and ability to close complex commercial deals., Excellent communication and relationship management skills..

Key responsibilities:

Develop and execute the retail expansion strategy across the EU, identifying new business opportunities.

Own the full sales cycle from prospecting to closing and activating retail partnerships.

Serve as the lead relationship manager for all EU wholesale accounts, driving account growth.

Provide regular performance updates and insights to senior leadership, leveraging data for strategy.

Job description

At WHOOP, we're on a mission to unlock human performance and healthspan. We empower our members to perform at a higher level through a deeper understanding of their bodies and daily lives. As we expand our wholesale presence across the EU, we are seeking a Director, EU Sales & Business Development to lead our retail strategy across the region and establish WHOOP as the leading brand in performance wearable technology.

As the Director of EU Sales & Business Development, you will be responsible for accelerating revenue growth and market share by cultivating strategic wholesale partnerships across the EU. This role requires a seasoned business development leader with deep retail and distribution expertise, a sharp commercial acumen, and the ability to build strong partner relationships that align with WHOOP’s premium brand and performance-driven mission.

This is a remote role based in Ireland. Candidates must be eligible to live and work in Ireland.

RESPONSIBILITIES:

Develop and execute the retail expansion strategy across the EU, identifying and prioritizing new business opportunities across key markets.

Own the full sales cycle from prospecting to closing, onboarding, and activating strategic retail and marketplace partnerships.

Establish a multi-year pipeline of high-impact partners across sports, fitness, health, and lifestyle segments to fuel long-term brand growth.

Serve as the lead relationship manager for all EU wholesale accounts, driving account growth through strong partner engagement and operational excellence.

Build joint business plans (JBPs) with retail partners to support shared success, including promotional calendars, merchandising, and retail marketing plans.

Partner cross-functionally with Trade Marketing, Operations, Legal, Finance, and Product to ensure seamless execution of wholesale deals.

Provide regular performance updates and insights to senior leadership, leveraging data to inform commercial decisions and retail strategy.

Ensure all commercial contracts and retail activations are compliant with EU regulations and WHOOP policies.

QUALIFICATIONS:

10+ years of experience in wholesale sales, business development, or retail partnerships, preferably in the consumer tech, fitness, or health sectors.

Proven track record of launching brands and scaling wholesale operations across multiple European markets.

Strong network of retail and distribution contacts within the EU.

Excellent negotiation skills with the ability to close complex commercial deals.

Strong commercial instincts with experience building and managing forecasts, pipelines, and performance reports.

Experience working cross-functionally in a fast-paced, entrepreneurial environment.

Excellent communication and relationship management skills.

Willingness to travel 20–30% of the time across the EU.

Passion for fitness, health, and WHOOP’s mission.

Multilingual proficiency (e.g., French, German, Spanish) is a plus.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

This is a remote role based in Ireland. Candidates must be eligible to live and work in Ireland.

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