Senior Director, Product Marketing

Purpose & Overall Relevance for the Organization:
We’re looking for a strategic, high-impact Senior Director, Product Marketing, to lead and scale our product marketing function. In this role, you will own the go-to-market strategy for our anti-ransomware platform and solutions, crafting compelling narratives that differentiate us in a rapidly evolving market. You will drive positioning, messaging, competitive intelligence, analyst relations, and sales enablement to accelerate pipeline and revenue growth. This is a critical leadership role that bridges product, sales, customer success, and marketing.

Key Responsibilities:

Strategy & Leadership

• Own and evolve the product marketing strategy across our anti-ransomware platform and services aligning with business and revenue objectives.
• Lead and grow a team of product marketers; set clear priorities, frameworks, and KPIs.
• Serve as a strategic advisor to product management, sales leadership, and executive stakeholders.

Messaging & Positioning

• Define clear, differentiated messaging and positioning that resonates with security buyers (CISOs, Security Analysts/Ops, IT leadership).
• Translate complex technical capabilities into value-based stories aligned with threat landscapes and buyer pain points.

Go-to-Market & Launches

• Lead cross-functional GTM planning and execution for product launches, major updates, and new solution areas.
• Develop content that drives awareness, demand, and pipeline—tailored to different buyer personas and market segments.

Sales and Partner Enablement

• Build and deliver sales and partner enablement tools including battlecards, competitive playbooks, talk tracks, objection handling guides, and win-loss insights.
• Partner with sales enablement and revenue teams to improve deal velocity and win rates through training and toolkits.

Market Intelligence & Competitive Analysis

• Conduct ongoing competitive and market research, delivering actionable intelligence to product and go-to-market teams for use in thought leadership, PR, marketing programs, and sales material.
• Track industry trends, customer challenges, and emerging threats to shape product roadmap and marketing strategy.

Customer & Analyst Engagement

• Serve as a spokesperson and trusted expert for internal and external audiences, including analysts, media, and high-value customers.
• Source and amplify customer success stories, case studies, and testimonials that validate market impact and build trust.

Skills:

• Credible with technical audiences—able to speak fluently with CISOs, security analysts/operations, and analysts.
• Strategic thinker with hands-on ability to execute in a fast-moving environment.
• Outcome-oriented, collaborative, and highly driven by customer insight and market feedback.
• Experience with analyst relations (Gartner, Forrester) and shaping Magic Quadrant or Wave strategy.

Qualifications:

• 12+ years of experience in B2B product marketing, with at least 5+ years in cybersecurity.
• Deep understanding of the cybersecurity buyer journey, security operations, and threat landscape.
• Proven success launching and positioning complex technical products in a competitive market.
• Strong team leadership experience with the ability to scale and mentor a high-performance team.
• Excellent written and verbal communication skills with a knack for storytelling and translating technical details into business value.
• Proficiency in tools such as Salesforce, HubSpot/Marketo, Crayon/Klue, and sales enablement platforms.
• Bachelor’s degree in Marketing, Business, or related field; MBA or technical background a plus.

Benefits:

 Halcyon offers the following benefits to eligible employees:

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.

• 401k plan with a generous employer contribution.

• Short and long-term disability coverage, basic life and AD&D insurance plans.

• Medical and dependent care FSA options.

• Flexible PTO policy.

• Parental leave.

• Generous equity offering.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

Base Salary Range: $215,000 - $280,000