Marketing Strategy & Operations Lead

Who are we?

We are The Motley Fool, a purpose-driven financial services firm with nearly 30 years of experience focused on making the world smarter, happier, and richer. But what does that even mean?! It means we’re helping Fools (always with a capital “F”) demystify the world of finance, beat the stock market, and achieve personal wealth and happiness through our products and services.

What does this team do?
Our Member Marketing team is focused on profitably growing our business and expanding the reach of our brand. We execute multiple simultaneous campaigns—from upsell and cross-sell windows to evergreen and automated programs—each with their own creative assets, technical elements, and strategic goals. We’re excited to add a dynamic and versatile leader to help drive both strategy and execution across this complex ecosystem. The ideal candidate is equal parts growth marketer, strategist, and operator—someone who’s just as comfortable ideating a new campaign as they are overseeing its flawless deployment.

What you’ll be doing:

• Campaign Strategy & Ideation: Lead the creation of direct-response marketing campaigns that drive engagement and revenue. You’ll turn member insights, business priorities, and creative ideas into high-performing initiatives across upsell, cross-sell, and retention efforts.
  
  
• Operational Excellence: Oversee end-to-end campaign execution, ensuring all creative, technical, and performance elements come together seamlessly. Use tools, systems, and collaboration to deliver consistent, high-quality work at scale.
  
  
• Data-Driven Experimentation: Design and run A/B and multivariate tests to validate ideas and optimize campaign performance. Continuously iterate on what works, using analytics and feedback loops to drive improvement.
  
  
• AI & Martech Integration: Champion the use of AI tools like ChatGPT and our internal platforms to boost personalization, productivity, and scale. Look for opportunities to automate, streamline, and future-proof our marketing operations.
  
  
• Cross-Functional Collaboration: Partner with designers, developers, data analysts, legal, and leadership to align on goals, prioritize initiatives, and execute cross-team projects effectively.
  
  
• Trendspotting & Innovation: Stay on the cutting edge of digital marketing and direct-response strategies. Be the one to bring fresh, bold ideas to the table and pilot new approaches with an R&D mindset.
  
  
• Tool Proficiency & Ownership: Become a power user of proprietary internal tools alongside Braze, Jira, Google Analytics, and Tableau. Leverage these tools for greater insight, efficiency, and impact.
  
  
• Member-Centric Thinking: Keep the member experience at the heart of your work. Ensure we’re delivering the right offers and content, in the right format, at the right time.
  
  

What you bring to the role:

• A growth mindset with a strong track record in direct-response marketing, ideally with both strategic and operational experience. You know how to move the needle.
• A keen eye for detail and a high bar for quality—you're the first to catch typos, bugs, or inconsistent messaging.
  Proven experience running performance-driven campaigns and interpreting results to inform decisions.
  Familiarity with HTML/CSS and content management systems is a plus.
• Experience with (or eagerness to explore) AI tools and automation to boost scale and creativity.
• Strong organizational skills and the ability to juggle multiple projects without losing sight of the big picture.
  Excellent communication and collaboration skills—you bring people together to get things done.
• A proactive, solutions-oriented mindset with the initiative to improve processes and deliver results.
  
  

What do you need to apply:

• 5+ years’ experience in a performance marketing role, preferably in the investing or personal finance space.
• Strong understanding of online marketing channels including social media, display, SEM, and native advertising.
• Deep knowledge of direct response marketing principles and best practices.
• Proven ability to run successful online marketing campaigns, owning performance and optimizing to hit objectives and budgets.
• Excellent analytical and quantitative skills with a passion for data and performance metrics.
• Ability to synthesize research, competitive analysis, and marketing insights into scalable customer acquisition strategies.
• Clear and effective communicator who can confidently share results, test plans, and ROI with stakeholders at all levels.
• Entrepreneurial, self-starter mindset with a strong customer focus and a bias toward action.
  
  

Please note, no sponsorship is available for this position. You must reside in, or be willing to relocate to, one of these states for employment: California, Colorado, Connecticut, Florida, Louisiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington DC, and Wisconsin.

Below you’ll see a few of our perks, but check out our Careers Site for the complete list: 

• Flexible, remote work environment (*see our open states above)
• No “vacation policy” (not to be confused with a “No vacation” policy)
• Generous fully-paid parental leave
• $1,000 annually to invest in stocks of your choice
• Super low premiums for medical, dental, and vision coverage
• Comprehensive compensation package, including company equity