Retail Sportsbook Programming Manager

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

Our rapidly expanding retail footprint offers unique opportunities to craft immersive, in-person experiences that resonate with our customers. As a Manager of Retail Sportsbook Programming, you'll be at the forefront of this initiative, designing and executing dynamic programming that brings the DraftKings brand to life in our retail locations. Your work will not only drive foot traffic but also deepen customer engagement and loyalty.

What you’ll do as a Retail Sportsbook Programming Manager

• Create and implement both ongoing and event-specific programs for our retail sportsbooks and restaurants, aiming to enhance customer experience and encourage repeat visits.

• Work closely with internal teams and external partners to align programming with business objectives and ensure seamless execution on-site.

• Continuously assess competitive landscapes to introduce innovative programming that differentiates our locations and elevates the customer experience.

• Navigate regulatory requirements by interpreting state laws related to promotions and offerings, ensuring all programming adheres to legal standards.

• Utilize performance data to generate insights, conducting A/B testing and refining strategies to enhance program effectiveness.

What you’ll bring

• At least 5 years in roles focused on customer experience within restaurant or retail environments, with a track record of driving repeat business.

• A deep understanding of customer behaviors and needs, with a passion for creating seamless and engaging experiences.

• Ability to identify opportunities for differentiation and develop creative concepts aligned with property goals.

• A solution-oriented approach with strong critical thinking abilities.

• Exceptional organizational skills, capable of managing multiple projects and meeting tight deadlines.

• Proven ability to lead and collaborate with diverse teams, fostering a positive and productive work environment.

• Familiarity with restaurant or retail property programming is essential; knowledge of sports gaming is advantageous.

• Willingness to work nights, weekends, and holidays, with frequent travel as required.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.